Search engine optimization is one of the most affordable forms of advertising and produces an exceptionally high return on investment (ROI). Thechart below compiles basic advertising costs to provide you a comparison to the overall cost of a search engine optimization campaign. You can easily see that the cost of SEO, while not always the least expensive form of marketing, is very often the most effecting, giving you a much lower cost per conversion than other forms of advertising.
Advertising Cost Comparison Chart
30 seconds in top 10 market: $4,000 to $45,000+.
Purchased throughoutyear or scheduled in flights.
Large number of consumers but a small target audience.
30 seconds in prime time: $80,000 to $600,000.
Purchased in small flights due to high cost.
Very high number of consumers with very low ROI.
30 seconds in prime time: $5,000 and $8,000.
Purchased throughout year or scheduled in flights.
Lower number of consumers but offers better audience targeting.
60 seconds: $200 to $1,000.
Purchased in flights that center around specific events.
Depends on station. Good reaction numbers but at ahigh cost.
National Magazine: $50 per 1,000 issues.
Local magazine: $120 per 1,000 issues.
Sold as annuals, specific months of publication or special issues.
Depends on circulation. Response rates very low.
Letter-sized envelopes: $15-$20 per 1000.
Single sheet newspaper insert: $25-$40 per 1000 issues.
Very low response rate.
Search Engine Optimization
$15,000-$75,000 per year.
Typically in 6 or 12 month terms.
Exceptionally high ROI as visitors are seeking your products and services and return to become regular customers.
Here is a great video that shows how much advertisers are paying to get their message in front of people. You’ll agree that SEO provides far better ROI than the typical alternative.