Link building expert Peter van der Graaf dishes out a never-before revealed link building strategy.
“Nobody will ever link to this!”
So how do I score in search engines?
Creating linkable sites and redirecting them
Many industries pose a problem when it comes to getting links. For instance, how do you get links to a porn site? I had this problem with a website about bukkake (What? A Japanese fetish of mass ejaculation on a woman).
When I was asked to get links for the Bukkake website I first got many links from crappy porn directories and traded a few links with other porn sites, but that was all I could get. It provided me with a top 20 position but because budget was limited, I couldn’t rent/buy the amount of links the results above me had.
So how could I get links to a porn site with a limited budget? Good links would require some relevance to bukkake and in an ideal case the anchor text would contain the word bukkake.
The real question was: What would people link to? As I began brainstorming for linkbait it was clear to me that it would be hard to get any links to the Bukkake website. I needed a decent site that had little to do with erotic content.
Should I explain the working of bukkake in a clinical fashion? Should I publish some research explaining a mental illness causing the crave for bukkake? Or should I just take all sexuality out of bukkake?
The last option gave me an idea. Not that many people know the word bukkake (or act as if they don’t). The best related keyword to bukkake is “facial”. I would create a website about “John Bukkake” a professor of “facial dermatology” on the University of Calcutta, India.
Because this website was more about proving the success of the following technique, I can be very open about what we did. The website is still live, but it has no financial value for the customer anymore. Naturally I’m very discrete about other projects that still use suspicious techniques.
The problem with sharing techniques, is that search engines develop cures for them once they get overused. Once you share them, they lose their value. Hopefully this example won’t be copied exactly, but it should serve as an eye-opener to create your own mutation.
http://www.johnbukkake.com Read on to find out more about the used techniques.
Creating the website
To make the site look more authentic we copied the look and feel of the original University of Calcutta. We took a picture of a serious looking Indian man and made him our professor. To add some extra credibility we added research and more linkable content like the Bukkake fund for research in facial dermatology.
A couple of jokes were added, like the buildup of semen that would work good as a treatment against eczema.
After we created a non-commercial, non-erotic website it was fairly easy to get links in all kinds of directories. The anchor texts all contained the words “bukkake” and “facial”. But could we get even better links?
This joke worked better than planned so we wanted to try even harder links. We created some fake Bukkake research that confirmed that the chemical compounds in Bayer eczema treatment worked under certain circumstances. The result was astounding, we got a couple of great links from Bayer that also included the search terms we were focusing on.
Getting links from Wikipedia wasn’t that hard either, but eventually somebody that knew the word bukkake removed it. And yes, there are still link types in Wikipedia they forgot to nofollow.
The Bukkake Fund pages got many links by trading them with other medical funds. The link pages were eventually removed from johnbukkake.com because it also showed where we got links from.
As you can imagine we got many links from many different places and if we wanted to, johnbukkake.com would rank number one on “bukkak””.
We needed the links for a porn site, so how did we get the links there? We cloaked a 301-redirect!
First we created a rewritemap text file that contained the IP addresses of all search engine bots. In this case http://www.fantomaster.com/ provided us with a nice up-to-date list we imported on a daily basis. Then we used rewrite rules to redirect search engines the correct way. Only the Yahoo and Google search bots received a 301-redirect instead of the normal professor website.
Normally cloaking can be detected by humans when they look at for instance the Google cache. Because of the 301, Google didn’t index the site and didn’t show any cache. This could arouse suspicion, so we added an obvious noindex, nofollow to each page, so not being indexed had an obvious cause.
They could also use Google translate to see something like Googlebot sees it. But Google translate uses its own IP ranges and we excluded those from the redirect. Detecting the cloak should be very difficult, but please mail me if you know other ways?
In stead of cloaking you can also add the 301 for all visitors after you’ve gotten the links. After I stopped my involvement in the website, that is just what the owner did. He removed the cloak and placed the 301 for everybody to see/follow. It caused the removal of many links, because people found out. He has recontinued the cloak, so it should work again. So this proves that a cloaked 301 is more efficient in the long run.
We also stole/borrowed some content and research about facial dermatology. Normally a Google query would reveal our fraud to the original author. But because johnbukkake.com isn’t indexed it will never show up.
The porn site has a PageRank of 5, but when you do a Yahoo linkdomain: it shows only a few crappy links. 301-redirects never show in any reports, so it made the ranking of the porn site even more mysterious.
When nobody will link to you, what will they link to?
Create a separate website with much more linkable content. Non-commercial messages work best.
Requesting links still works
You could hope for people to find your site, but it is better to create linkable content specifically for a linker. Then you mail them to get their attention.
301redirects divert all linkpoints
A cloaked 301 however diverts all linkpoints without showing to normal visitors.
Tricks are fun until they get overused
This is a trick and nothing more. When it is detected a cure can be devised and it stops working for everybody. Learn what you can but don’t copy it blindly.
Peter van der Graaf