Quick access to some of the most important and useful tools on the Web for SEO and search engine marketing. Tools updated frequently so bookmark this page!
SEO Tools
- SEO Browser:
See your website as the search engines see it. - Lynx Viewer:
Snapshot of what the search engine sees when it spiders your pages. - Spider Simulator:
Simulate how a search engine spider moves through your site. - Spider Viewer: See what search engines see when they crawl your site.
- MonitorThis: This tool allows you to subscribe to 20 different search engine feeds at the same time.
- Site Explorer: See which pages are indexed and who links to them.
- MindSet:
Tweak your search results to be more or less commercial… in real time. - Detecting Online Commercial Intention: How commercial is your query or web page. Find out here.
- SiteMaps: Submit your pages to Google, free. Also provides reports on keywords which delivered traffic and other stats.
Webmaster Tools
- W3C HTML Validator: Validate your HTML to professional and search engine preferred standards.
- W3C CSS Validator: Validate your CSS to professional and search engine preferred standards.
- robots.txt generator: Generate a usable robots.txt file for your site.
- Color Blender: Online tool for color palette design and matching, thousands of color blends created by the user.
- Colorblind Web Page Filter: This tools helps select colors that will be easiest for people who are colorblind to see.
Analytics and Statistic Tools
- Web Page Analyzer:
Analyzes your website, providing stats on keyword usage, and estimated download times. - Alexa Traffic Rating: Provides a rating on how your popular your site is compared to the rest of the web.
- Robots.txt Generator: Generates a Robots.txt file for your site.
- Webpages as Graphs: Visually see how your website links work.
- TouchGraph Google Browser: A free java application that shows connections between related websites.
- Domain Age Tool: Use this tool to see the approximate age of a website and what it looked like when it first started.
- Robot.txt Builder: Generate a free robot.txt file for your site.
- DomainTools: A good site overall with plenty of tools to help a webmaster.
- HTACCESS File Generator: Free generator that will make a .htaccess file for you website.
- Create a .htaccess file: Another free .htaccess generator.
Copywriting Tools
- Copyscape: Allows you to see if your web content is being utilized anywhere else on the internet. Great tool to see if your copywritten material has been stolen.
- Juicy Studio Readability Test: Checks the readability of the content on your site.
- Textalyser: Gives detailed statistics of your text.
- Text Content Analysis Tool: gives you statistics about a text including unique words; lexical density; and the Gunning Fog readability index
Keyword Research Tools
- Keyword Density Analyzer: Checks the density of selected keywords or keyword phrases.
- SEO – Term Target: Gives you a grade based on how well your keywords are used on a page.
- SpyFu: Download your competitors keywords and AdWords
- Search Based keyword tool: Google’s search-based keyword tool that provides keyword ideas.
Link Tools
- WeBuild Web Pages Tools
- Online Broken Link Checker: Checks your site for broken or invalid links. No software to download, works live online.
- Link Popularity Analysis Tool: This tool allows you to analyze a page’s link popularity.
- SEOMoz Trifecta: Measure the number of sites that link to you and number of times your brand is mention on the web.
- Visual PageRank: Allows you to view all the links alone with PageRanks on a certain page.
- Site Link Analyzer:A tool that returns a table of data containing outbound links and related anchor text.
SEO/M Research Tools
- Customer Focus Calculator:
Analyzes text on your pages to determine if your text is customer focused. - WordTracker: Research actively searched-for phrases within your industry.
- WordTracker vs. Overture:
View keyword search volume comparisons between WordTracker and Overture. - Niche BOT: Keyword research tool that helps you find the terms that produce the highest amount of traffic. Lets you drill down to dig deep and find niche phrases as well.
- Metrics Market: How much traffic are you getting compared to your competitors?
Yahoo Research Tools
- Keyword
Selector:
Allows you to retrieve Overture search volume for up to 50 keywords at one time.
MSN Research Tools
- Search Funnels:
See what people search for before and after your keyword. - Demographics Prediction:
Get demographics of your target customer.
Google Tools
- AdWords Keyword Tool:
Generate potential keywords for your SEO/M campaign,provided. - AdWords Traffic Estimator:
Estimates Google search and click-thru traffic for any keyword. - Ontology Finder:
Type in a word and find other words treated as similar words by Google. - Suggest:
Start typing a search and let Google complete the phrase for you. - Trends:
Lets you see and compare search trends for seasonal (or any, really) search phrase.









