We create editorial links by placing links within content. There can be content that is already in existence where we see an opportunity to place a link, or you can provide original content that is researched and created. If you want us to find content that has already been written, it takes time and research. If you create content, we will find online distribution sites that will provide value for your content. In both instances, we want the information to be unique and targeted to a specific audience. Examples of editorial links are links in news articles, press releases and blogs.