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Press Release Strategy

Press Releases are used to make an announcement to the public. We can find press release distribution sites that allow you to place relevant keyword anchor text links within the release. These links will lead to your optimized page for the targeted keyword. Press Releases can also act as link bait. If it’s an announcement that creates buzz and people find interesting, they are likely to share it via their social networks. They may even link to it in an article or blog post they write.