Your prospects are surfing numerous sites around the web that have to do with your industry; which presents a golden opportunity to capture their attention right at the moment when they’re thinking about the things that have to do with what you can offer to make their lives better. Display advertising offers a great avenue to move targeted prospects into the shopping funnel, starting them on the road to a relationship with your business.
Through Display advertising, you can target specific websites with specific ad messages to create highly targeted advertising at a great investment; all at an ROI that works for your business. With variables that are fully controllable, you can decide how much you want to spend on what kinds of sites to what kinds of people. Then, if you have a great website, watch prospects turn into customers.
At Pole Position, we are on top of the latest and greatest techniques for effective display advertising that will help take your business to the next level. We’ll put together a media plan and optimize that plan for long-term business success.
The kinds of websites your online ads show on is critical to your success. You don’t want to pay for clicks from visitors that aren’t really interested in what you offer. So, it’s important to be able to choose and optimize websites very carefully for the correct placement of your ads. Long-term, this leads to traffic and revenue streams that are positive for your business instead of paying for clicks that don’t end up in added revenue for your company. Putting together a plan to place ads on websites and then continually optimizing the campaigns takes time, energy and accountability.
At Pole Position, we use advance techniques to find and optimize placements for your online ads so that you build long-term business growth by reaching the right web users in the right places.
Retargeting is a form of web marketing that allows you to target the most qualified and relevant prospects…those that have already visited your site. You can target all different kinds of groups that come to your site including those that…
- Did not convert
- Signed up for an email newsletter
- Abandoned a shopping cart
- Sign up for a subscription
This type of campaign can be the final push that someone needs to realize how valuable your service can be to them or an encouragement to come back and do business with you again. With this form of advertising, you can use your ads to test reasons why visitors may have not converted on your site by offering incentives that may overcome their objections. For this reason, retargeting is known to have the greatest potential for success than almost all other forms of web marketing.
At Pole Position Marketing, we understand how to use advance retargeting techniques to reach users that have been to your site at an ROI that makes sense for your business. We will use our knowledge to help build loyal customers to your site, resulting in long-term business growth.