Streamline HTML for Improved Search Performance
Poorly or improperly written HTML code can cause issues in search engine spidering. We analyze, edit and streamline your code for fast and proper search indexing.
Many professionally designed websites have serious coding issues that can act as "spider stoppers". This prevents the search engine from even getting past your first page to analyze the content of your site. If these problems are not rectified, no amount of good copy or quality content will matter because the search engine will never see it.
Our Code Optimization Consists of the Following:
- Optimization of Title Tag, Description Meta Tag and Keyword Meta Tag.
- Detailing potential design issues that may prevent proper search engine indexing.
- W3C code validation for each optimized page.
- Creation and implementation of style sheet to eliminate excess coding and improved code streamlining.
- Provide suggestions of page renaming and directory structure enhancement.
- Implementation of all necessary coding changes.
Great Design Does Not Always Mean Great Code
Proper code optimization is an essential element to achieving top search engine rankings. Most people--even site designers--don't realize that some of the top-end programs that are used to design and build web sites add a lot of extra junk into the code. These websites may look great and function properly in a browser, but what is "under the hood" can make the difference between a top ranked site and a low ranked site.
For the most part this junk code is just unnecessary extra coding that can be moved to external files, cascading style sheets or altogether removed. The net effect of this code, if allowed to remain in place, is to slow the ability of the search engine to quickly parse through your code and find the good stuff. This may cause the search engine to abandon your site or discourage it from continuing on to other pages that may also contain valuable information.
Good Code Allows for Good Rankings, Bad Code Prevents Good Rankings
There are also some coding elements that can completely prevent the spider from indexing your site at all. Bad navigation menus, framed sites and improperly closed tags can prevent the search engine from viewing the content of the site as the viewer does. If the search engine cannot see it your rankings will not accurately reflect the relevance of your pages for your most important search terms.
Proper optimization of websites is essential in achieving top search engine rankings. Poor site optimization performs badly regardless of how professional the site appears, while a site that has been optimized by a professional service will reach the top positions in search engine results consistently and quickly.
More helpful information on our optimization and marketing campaigns
Prior to working with PPM our website was ranked on the 10th page of Google with the search terms we desired. Now it is on page one and we have noticed an increase in traffic 
and calls as a result. Thanks for everything.
