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Link Building Secrets by Rand Fishkin

Link building expert Rand Fishkin dishes out a never-before revealed link building strategy.

Sure - why not? Here's a quick one:

Add the words "sponsor" and/or "charity" to any of your link searches for keywords you'd like to rank for. These "paid links" fall under the "perfectly acceptable" category in most senses, and offering to sponsor an event or participate in a charitable donation or effort is usually a surefire way to get a link from some very powerful pages. For example, let's say you wanted to rank well for "chicago real estate," you might run a search like chicago "real estate" sponsor charity - and get a list of very good companies and websites to call/email for potential opportunities. You can broaden these searches considerably by geography or by broadening the topical focus, too.

Rand Fishkin
CEO & Co-Founder of SEOMoz
rand@seomoz.org

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I've tried my best to maintain the integrity of the formatting of each contribution as provided to me. If there are any errors in formatting or content I'm sure the error is mine. These pages will be updated as necessary to fix any errors as they are spotted. You can also download the 24-Page PDF.