Pole Position Marketing » SEO & SEM » Search Engine Optimization » Campaign Management

Keeping Up With Algorithms and Industry Changes

Great optimization performed continuously. New keywords and regular conversion improvements create a velocity driven SEO campaign.

Every year vast changes are made in the search industry, including almost daily changes made to search engine algorithms. While there is something to be said about "common sense" optimization that does not get into "algorithm chasing", its also common sense to know what is going on in the search industry and to be able to make adjustments to your optimized pages as required to continue to achieve and maintain top search engine positions.

Once your site has been optimized it is important to not let it stagnate. After the initial optimization is implemented, inevitably minor changes and tweaks will be required to maximize performance for your targeted keywords. Monitoring rankings regularly and making adjustments as necessary helps push those hard-to-achieve rankings up while combating against normal ranking slippage.

Our SEO Velocity optimization service continues to provide ongoing optimization for unlimited targeted keyword phrases as well as persistent link building and conversion analysis efforts.

Our Monthly Optimization Campaign Management Consists of the Following:

• Continuous, ongoing optimization targeting new keyword phrases each month
• Monitoring your site rankings for fluctuations in performance.
• Responding to ranking changes with optimization edits as necessary to improve on-the-page keyword relevance.
• Notification to client of any major optimization changes that are recommended to improve rankings on highly competitive terms.
• Analyze current link popularity status and recommend additional targeted links as necessary.
• React to low or sinking rankings quickly to push rankings higher up in the search results.

More helpful information on our optimization and marketing campaigns