All Things are Possible with SEO and Web Design
Online businesses have many options to consider when building or upgrading their website. Some will give priority to the design of a website and ignore the technical requirements necessary for high rankings while others will chase rankings aggressively and often at the expense of quality web design, visitor usability and satisfaction.
Individuals and companies that specialize in web marketing services understand that it is no longer an “either/or” situation and that web site optimization and marketing go hand in hand much to the benefit of the online business. Creativity and technology are the new partnership.
Here are some pointers that will help you understand how web marketing design and search engine optimization (SEO) work together.
Usability: The usability of a website is one of the most important factors in achieving high rankings and visitor conversions. SEO is much more that strategically laying out keywords and phrases. It is also ensuring that links are laid out in an intuitive manner to capture click-through by visitors. SEO also relies on proper interlinking between sections and web pages. The priority of web design is to present an appealing site that boosts company image and delivers high scale conversions which affect sales.
Coding: While some designers try to ignore coding, it is an important tool for both design and SEO. Designers are learning the important of using valid code which is compliant to W3C standards. Code should be lean using external style sheets and javascripts. XHTML and CSS are generally used to produce the leanest code possible. Validation ensures that search engine spiders will be able to read the code and make their way through the web pages.
With most of the past obstacles out of the way, SEO specialists and web designers have the opportunity to work together to build websites that are effective technologically as well as visually. The results will produce happy, buying customers and reflect positively on the growing online industry.
Prior to working with PPM our website was ranked on the 10th page of Google with the search terms we desired. Now it is on page one and we have noticed an increase in traffic 
and calls as a result. Thanks for everything.
