Online Marketing is Your Ticket to Success
Does building a website and taking your business online promote instant success? Is there a pot of gold waiting simply for having a presence on the Internet? Ask any successful website owner and chances are you will find that nothing is left to chance. While graphic design and visual appeal play a strong role in keeping visitors and potential customers coming back, science and technology play an overwhelming role is developing your online presence.
Typically, you want customers to be able to find your website. Traditional use of radio, television and print advertising works but it is expensive. Many companies who use traditional advertising channels to promote their products are now earmarking big bucks for online advertising because it works and is cheaper. Why commit your advertising dollars to traditional, expensive media when online marketing statistics prove the effectiveness of online advertising?
Companies that specialize in search engine marketing services are like “online marketing agencies” that focus their strategies on getting exposure (or top rankings) for your website with the major search engines, and improving you website’s usability and online conversions.
Some online marketing companies only focus on search engine optimization (SEO) to achieve top rankings for your website. This is important to your success but the usability factor is equally important because it has a direct affect on your website’s conversion rate. Usability refers to the look, design, content, functionality and flow of your website. How easy is it for potential customers to drop in and get the information they want? Or, how long does it take your website to load? Conversions refer to the actions taken by your customer or otherwise known as return on investment (ROI’s). Did they purchase? Did they sign up for the newsletter? Did they send an email with a question?
For your website to be a success, your online marketing service must incorporate usability and conversion features with SEO. Many usability “experts” concentrate on usability only from a search engine perspective but not from a user perspective. This oversight can have a negative impact on your web based sales.
Remember that catchy line from the movie Field of Dreams – if you build it, they will come? Don’t believe it for a second – it can ruin the potential success of your online business.
The VP of a top SEO firm called me about a month ago to tell me that she had done a webposition on our site and was amazed at how much better the site was doing on the search engines. When I told her that indeed it had improved greatly since I went with Pole Position Marketing she said "Oh, you're not with us anymore? Well congratulations on the site improvement." (Click!) They use to use me as a reference and I have been recommending your company 
to the people that have called.
