Meaningful Keyword Rankings Measurement System
Ranking reports alone do not provide significant data. Other metrics need to be considered to fully understand keyword ranking performance.
In our effort to continue to provide the best and most useful reporting features for our clients, Pole Position Marketing has developed the Keyword Ranking Performance measurement system. KRP is available exclusively for Pole Position Marketing clients and is designed to give you an at-a-glance update of the overall ranking success of your optimization campaign.
Many hours, days and months of research went into developing a mathematical formula that will provide an accurate representation of your campaign's success. For extreme accuracy, KRP considers and analyzes the following:
- Search engine rankings on the top 5 U.S. search engines (Google, Yahoo, MSN, AOL, Ask/Teoma)
- Click-thru rate of top search ranking positions
- Actual ranked position of each keyword
- Search engine market share for all web searches
- Click-thru and conversion rate of each search engine
- Top ranking overlap across multiple search engines
- And other statistical metrics
- Find out your Keyword Ranking Performance Score
KRP, in conjunction with the ROI calculator and traffic analysis viewer, play an importatn role in providing our clients with the intelligence they need to measure the total success of their optimization campaign. For an accurate view of how each keyword performs individually on each search engine you will want to be sure to view the ranking reports located on the right-hand column of the Reporting Suite.
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