ROI Tracking for Client SEO Velocity Campaigns
Track, monitor and calculate return on investment. ROI Calculator integrated into all SEO Velocity campaigns for accurate campaign success tracking.
One thing missing from a lot of SEO campaigns is the ability to accuratly compile, track and analyize important traffic data. Because of this we not only give you access to one of the most state-of-the-art traffic analysis viewers availalbe on the market, we have also build our own Return on Investment Calculator exclusively for our SEO Velocity clients. This ROI calculator provides you with integrated cost and traffic stats that calculates the total value of the optimization campaign in any number of ways.
ROI Calculator features and screenshots:
| Calculator Selection: Choose your date range and the stats you wish to calculate. You can select one month at a time, or any range of months, including quarterly or yearly reporting, going back to the very beginning of your campaign with Pole Position Marketing. You'll be provided a unique set of statistics for any of the four main categories: General Stats, Page Views, Visitors, and Sales. |  |
| General Stats Calculator: Provides basic information on your optimization campaign. Investment amount is tied in with our invoicing system so it is always up-to-date. For the most accurate reporting you are able to add other online marketing investments which may be occurring simultaneously with optimization. Each month you can total up the number of unique, return or all visitors, all page views and optimized page views, and calculate average number of page views per visitor. |  |
| Page View Calculator: Provides a cost per page view calculation both for your optimized pages as well as all pages on your site. With additional marketing campaigns, this all-page view will provide an accurate reflection on your per-page-view costs. |  |
| Visitor Calculator: Provides you with information on your total marketing investment and visits for all and unique visitors. Using the full potential of the ROI Calculator your total number of sales for the selected date range will also be provided. With this information your cost per visit will be calculated as well as your conversion rate (% of visitors making purchases) for both unique and total site visitors. |  |
| Sales Calculator: The most important set of stats! Take advantage of the calculators full potential by inputting your sales numbers and amounts. By doing so you can calculate your cost per sale made, the average sale amount, as well as the cost for every $1 earned. These statistics can then be used to improve the overall performance of your site. |  |
| Month By Month Comparison: Each of the views above provides an additional month-by-month comparison chart allowing you to see how current months compare to previous months as well as year to year monthly performances. This is a great at-a-glance feature that will show you how your marketing campaigns are performing over time. |  |
