Expert Tools for a Successful Marketing Campaign

Quick access to some of the most important and useful tools on the Web for SEO and search engine marketing. Tools updated frequently so bookmark this page!

SEO Tools

SEO Browser: See your website as the search engines see it.
Backward Link Check: Checks all backward links from each of the major search engines. See how many sites are linking to you.
Web Page Analyzer: Analyzes your website, providing stats on keyword usage, and estimated download times.
W3C HTML Validator: Validate your HTML to professional and search engine preferred standards.
W3C CSS Validator: Validate your CSS to professional and search engine preferred standards.
C Class Backlink Analyzer Tool: Search backlinks to your site and know if you are linked from (or too) link farms.
Online Broken Link Checker: Checks your site for broken or invalid links. No software to download, works live online.
Keyword Density Analyzer: Checks the density of selected keywords or keyword phrases.
Lynx Viewer: Snapshot of what the search engine sees when it spiders your pages.
Spider Simulator: Simulate how a search engine spider moves through your site.
Copyscape: Allows you to see if your web content is being utilized anywhere else on the internet. Great tool to see if your copywritten material has been stolen.
Alexa Traffic Rating: Provides a rating on how your popular your site is compared to the rest of the web.
robots.txt generator: Generate a usable robots.txt file for your site.
Color Blender: Online tool for color palette design and matching, thousands of color blends created by the user.

Yahoo Tools

Site Explorer: See which pages are indexed and who linkes to them.
MindSet: Tweak your search results to be more or less commercial... in real time.

MSN Tools

Detecting Online Commercial Intention: How commercial is your query or web page. Find out here.
Search Result Clustering: Cluster your search results into related groups.

Google Tools

SiteMaps: Submit your pages to Goole, free. Also provides reports on kewords which delivered traffic and other stats.

SEO/M Tools

Customer Focus Calculator: Analyzes text on your pages to determine if your text is customer focused.
WordTracker: Research actively searched-for phrases within your industry.
WordTracker vs. Overture: View keyword search volume comparisons between WordTracker and Overture.
Niche BOT: Keyword research tool that helps you find the terms that produce the highest amount of traffic. Lets you drill down to dig deep and find niche phrases as well.

Yahoo Tools

Overture Keyword Selection Tool: Search for keywords using Overture/Yahoos search database. Not good for finding word-order variations or plural/singular keyword separations.
Keyword Selector: Allows you to retrieve Overture search volume for up to 50 keywords at one time.

MSN Tools

Google Tools

AdWords Keyword Tool: Generate potential keywords for your SEO/M campaign,provided.
AdWords Traffic Estimator: Estimates Google search and click-thru traffic for any keyword.
Ontology Finder: Type in a word and find other words treated as similar words by Google.
Suggest: Start typing a search and let Google complete the phrase for you.
Sets: Provides a list of semantically related words to the words you enter.

SEO/M Tools

Keyword Ranking Performance: Type in your current top search engine rankings and an overall score will be produced based on mathematical measurements of the search engines.
Metrics Market: How much traffic are you getting compared to your competitors?

Google Tools