Pole Position Marketing » Tools & Training » Client Tool & Reporting Suite

ROI Tracking and Campaign Success Measurement

Custom search engine marketing reporting and detailed optimization campaign tracking. Track and improve return on investment.

As part of our effort to keep you educated and informed about your promotion strategy you will have access to a personalized web based reporting system that details everything you need to know about your promotion account. This easy-to-use suite of reports provides account notes, keyword performance level, keyword search estimates, additional keywords for targeting, ROI calculator, traffic analysis viewer, ranking reports and more. These client tools will help you effectively measure the success of your marketing campaign and help you see the return on investment of of our marketing dollars.

Client Reporting Suite

1) Campaign Notes: Important status notes, search engine updates and other relevant information updated regularly so you are consistently kept aware of any ongoing issues.

2) Admin Panel: You login and set your password so nobody can view your stats but yourself.

3) Keyword Ranking Performance: Exclusive KRP graph giving you an accurate and up-to-date view of your optimization campaigns overall success.

4) ROI Calculator: Exclusive ROI measurement tool which tracks hits to optimized pages and provides and up-to-the-minute estimation on cost per click paid.

5) Keywords Optimized: List of pages and keywords being optimized and targeted for your current campaign. Additional stats on 24-hour search and potential traffic estimates updated weekly. This keeps you in the loop on what kind of hits you can expect from your total optimization campaign.

6) Traffic Analysis Viewer: Gives you stats on total hits, visitor navigation from page to page, keyword searches performed and much more.

7) Search Engine Ranking Report: Uploaded twice-monthly to provide you a single location to know where all your keywords rank on the search engines that matter most.

8) Upcoming Keywords: Additional pages and keywords that are scheduled to be optimized in the coming weeks.

9) Invoices: Optimization service invoices uploaded each month and kept available for six full months.

10) Quick Contact Form: Allows you to contact us quickly and easily to provide us feedback regarding your optimization strategy, or pose comments or questions for our attention.

11) Service Stats: Current status of each aspect of your optimization strategy, what has been accomplished, what is pending and other available services.

12) Directory Status: Complete list of directories and submission status. Once approved a link will be provided to the location of your directory listing.