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Advertising Comparison

Advertising Comparison

Search engine optimization is one of the most affordable forms of advertising and produces an exceptionally high return on investment (ROI). The chart below compiles basic advertising costs to provide you a comparison to the overall cost of a search engine optimization campaign. You can easily see that the cost of SEO, while not always the least expensive form of marketing, is very often the most effecting, giving you a much lower cost per conversion than other forms of advertising.

Advertising Cost Comparison Chart

Local Television
Network Television
Cable Television
Direct Mail
Search Engine Optimization
30 seconds in top 10 market: $4,000 to $45,000+.
30 seconds in prime time: $80,000 to $600,000.
30 seconds in prime time: $5,000 and $8,000.
60 seconds: $200 to $1,000.
National Magazine: $50 per 1,000 issues.
Local magazine: $120 per 1,000 issues.
Letter-sized envelopes: $15-$20 per 1000.
Single sheet newspaper insert: $25-$40 per 1000 issues.
$15,000-$75,000 per year.
Campaign Term
Purchased throughout year or scheduled in flights.
Purchased in small flights due to high cost
Purchased throughout year or scheduled in flights.
Purchased in flights that center around specific events.
Sold as annuals, specific months of publication or special issues.
Typically in 6 or 12 month terms.
Audience Reach
Large number of consumers but a small target audience.
Very high number of consumers with very low ROI.
Lower number of consumers but offers better audience targeting
Depends on station. Good reaction numbers but at a high cost.
Depends on circulation. Response rates very low.
Very low response rate.
Exceptionally high ROI as visitors are seeking your products and services and return to become regular customers.

Here is a great video that shows how much advertisers are paying to get their message in front of people. You’ll agree that SEO provides far better ROI than the typical alternative.