From good SEO practices to determining ROI for link building, we’ve scoured the Internet to bring you some great articles to help you with your online marketing efforts. We like to read and we like to share—we’re just nice that way.
Craig argues the need for SEO professionals to appeal to humans and not just the search engines. You can’t, “fake it til you make it,” by tricking the signals, buying fans and producing low quality content. He cites trust and branding as cornerstones to good SEO. He also makes the point that good customer service will earn you quality links.
If you are concerned about scaling your marketing efforts, this is a must read. John talks about how scaling is healthy only if the approach is slow and steady. He also mentions that SEO should be a subset of marketing, and branding should be the priority.
If you want to see if and how your link building is paying off for your business, use the methods in this article to organize and analyze your data to determine whether the effort you went to for each link was worth it.
Good article about the breadth of specialization required for the SEO field.
Google: PageRank Dilution Through A 301 Redirect Is A Myth by @rustybrick
Barry Schwartz shares Matt Cutts’ discussion on the loss of PageRank value that happens with a 301 redirects. To understand this more fully, read the comments.