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E-Marketing Performance Blog

Using Social Media For Getting Leads

lead generationFact: Social media is time consuming.

If you knew you could generate solid leads for your business by using social media, would it be worth the time and financial investment? When growing your sales through social, it’s helpful to consider which channels to target as well as develop a strategy for your content, engagement and promotion that aligns with your overall marketing goals.

Effectively promoting quality content, and thoughtfully engaging with your followers and targeted influencers, is more important than being on every social platform. Pick the networks where your audience is most active and implement your strategy. For more tips on growing sales and achieving your business goals through social media, read this post I contributed to on Marketo.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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6 Responses to Using Social Media For Getting Leads

  1. Tracy Collingridge says:

    Thanks for passing this on. While I try to dedicate some time daily to my social media, any kind of assistance would be appreciated.

    • Stoney G deGeyter

      Tracy, I think that’s the issue most people have with social media… they need assistance. It’s very time consuming, yet rewarding when done right. We’re happy to help if you’re looking for someone to help with either strategy or implementation.

  2. Tony Baisi says:

    Nice reminders, Stoney.

    Social media can be a big time suck but once you develop and work a system it can be very profitable.

    • Stoney G deGeyter

      It can, but only when done right. However, it is also an important part of a balanced web marketing campaign. And now I feel like a Saturday morning cereal commercial!