Fact: Social media is time consuming.
If you knew you could generate solid leads for your business by using social media, would it be worth the time and financial investment? When growing your sales through social, it’s helpful to consider which channels to target as well as develop a strategy for your content, engagement and promotion that aligns with your overall marketing goals.
Effectively promoting quality content, and thoughtfully engaging with your followers and targeted influencers, is more important than being on every social platform. Pick the networks where your audience is most active and implement your strategy. For more tips on growing sales and achieving your business goals through social media, read this post I contributed to on Marketo.