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EBLOG

E-Marketing Performance Blog

Team Reading List 1.14.08

Copywriting

PPC

  • New Campaigns: Initial Bids, Daily Budgets & Negatives
  • Google Allows Local Addresses On PPC Ads
  • Four Tricks to Gain an Unfair Advantage on AdWords
  • Google AdWords 101: Landing Pages

Social Media

SEO

Link Building

  • Thinking Like a Bot: Analyzing the Limitations of a Crawler
  • Link Building-Leveraging Pre-Existing Sites to Build Authority
  • 6 Underutilized Ways to Increase SE Rankings

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