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E-Marketing Performance Blog

Harness the Macro Power of Micro-Influencers (Gifographic)

working with micro-influencers

You already know how effective influencer marketing is. You know how it can help you reach a wider audience and win their trust. And you know how it can boost your sales. So you want to start an influencer marketing campaign, too.

The problem is you don’t have the budget to launch a huge campaign. Luckily for you, and businesses like you, you have the option to work with micro-influencers. They are much less expensive than their top-tier counterparts.

Micro-influencers have a smaller reach than regular influencers, but that doesn’t mean they’re less effective. Quite the opposite actually. They are able to drive higher levels of engagement and conversions than other types of influencers. They’re especially effective if you plan on launching an influencer marketing campaign on Instagram.

Benefits of Working with Micro-Influencers

Their cost-effectiveness isn’t the only reason why some brands choose to work with micro-influencers. In fact, here are some other ways in which they can help your business:

  • Reach a Relevant Audience – Micro-influencers often focus on a specific niche. In other words, they’re normally subject matter experts. So the audience they cater to also is also comprised of people who are interested in the subject. For instance, a micro-influential makeup blogger will have an audience of people who are interested in beauty tips and makeup advice.This means when you choose to work with micro-influencers, you can instantly reach a relevant audience. And this relevant audience is more likely to engage with the promotional or sponsored content for your brand.
  • Build Trust through a Trusted Figure – Micro-influencers are considered as trustworthy sources of information. People look to them for advice and recommendations on relevant products. A study funded by Experticity found that 82% of consumers would make a purchase based on a micro-influencer’s recommendation. So when this trusted figure promotes your product, it can help you win the trust of the audience.

It’s clear to see from these points that micro-influencers can be a crucial addition to your marketing efforts. Check out the following gifographic if you want to learn more about them and how to work with them.


Image courtesy: Shane Barker


Shane Barker is a digital marketing consultant that specializes in influencer marketing, product launches, sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

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