Adaptive Campaigns

Great optimization is an ongoing process...

It’s not a one-time service. New keywords need to be targeted on an ongoing basis, and conversions need to be monitored and improved upon.

Every year, vast changes are made in the search industry, including almost daily changes to search engine algorithms. While there is something to be said about “common sense” optimization that does not get into “algorithm chasing,” it’s also common sense to know what is going on in the search industry and to make adjustments to your optimized pages as required to achieve and maintain top search engine positions.

Once your site has been optimized, it’s important to not let it stagnate. After the initial optimization is implemented, inevitably minor changes and tweaks will be required to maximize performance for your targeted keywords. Monitoring rankings regularly and making adjustments as necessary helps push those hard-to-achieve rankings up while combating against normal ranking slippage.

Our SEO services provide ongoing optimization for unlimited targeted keyword phrases as well as persistent link building and conversion analysis efforts.

We provide…

  • Continuous, ongoing optimization targeting new keyword phrases each month
  • Monitoring of your site rankings for fluctuations in performance
  • Optimization edits as necessary to respond to ranking changes with and
    improve on-the-page keyword relevance
  • Notification to you of any major optimization changes that are recommended
    to improve rankings on highly competitive terms
  • Analyzation of current link popularity status and recommend additional targeted
    links as necessary
  • Quick reaction to low or sinking rankings quickly to push rankings higher up in
    the search results

Optimization from Keywords to Conversions

Instead of trying to optimize each page for X number of keywords, we target keywords that fit in each page’s natural theme. It simply comes down to the quality of the keyword research performed. We spend a great deal of time working with you to select the right keywords for your site.

Our keyword research is unique because our process allows us to select one or two high-traffic, primary keywords per page along with a tightly knit group of highly-targeted “supporting” keywords. Such a method allows each page to be optimized for up to fifteen distinct keyword phrases, based on themes the research produced. We work closely with you to ensure that all keywords are highly relevant and produce a measurable flow of traffic to your site.

Most SEO companies limit your keywords, the pages being optimized, the link building efforts (if provided at all), and you must pay for each and every campaign expansion. We understand that expansion is an integral part of the long-term marketing success we bring to your business. Optimization campaigns that are not expanding are stagnating!

Growth-Oriented SEO Solutions

One of our primary goals is to develop your site into an industry recognized authority which will surpass you above your competition in the search results, even for highly competitive phrases. This does not happen over night, which is why our services are designed with both short- and long-term goals in mind.

While most SEO contracts are based on a limited number of pages and keywords to be optimized, we provide continuous optimization of your site, with no limit on the number of pages or keywords to be optimized and continues marketing/analytics analysis. Our SEO solutions are considerably less than the cost of an in-house marketing team with half the of knowledge and experience in SEO, research, copywriting, analytics and web-marketing provided by Pole Position Marketing.

Our marketing strategies and services are designed not to lock you into one way of doing things, but allows total flexibility for your campaign to grow with your needs. We continually identify new avenues of keyword targeting and on-page optimization so that you will have constantly improving return on investment each and every month. There is no shortage of keywords to target, from primary to supporting to the “long tail” keywords that deliver low volume, yet high conversion, traffic.

All of our SEO/Marketing services come with conversion analysis. Not just a one-time report, but an ongoing service designed to monitor your site for maximum conversion effectiveness. We dig through your traffic analysis/server logs to see how your visitors are interacting with your site, pinpoint areas of concern and provide recommendations for conversion improvement. Every change is tracked for effectiveness and compared to previous changes to find the best conversion balance.

The bottom line is that you get more for your money. Our process allows you to get more keywords optimized for less, increase the effectiveness of the total optimization efforts, and increase your total return on investment significantly.