Technical Site Optimization

Optimized Tags and HTML

Great design does not always mean great code. A website may look great and function properly in a browser, but what’s “under the hood” can make the difference between a top ranked site and a low ranked site. Most people–even site designers–don’t realize that some of the top-end programs that are used to design and build web sites add a lot of extra junk to the code.

The net effect of this code, if allowed to remain in  place, is to slow the ability of the search engine to quickly parse through your code and find the good stuff. This may cause the search engine to abandon your site or discourage it from continuing on to other pages that may also contain valuable information.

There are even coding elements that can completely prevent the spider from indexing your site at all. Bad navigation menus, framed sites and improperly closed tags can prevent the search engine from viewing the content of the site as the viewer does. If the search engine cannot see it, your rankings will not accurately reflect the relevance of your pages for your most important search terms.

For the most part, this junk code is just unnecessary extra coding that can be moved to external files, cascading style sheets or removed altogether. We analyze, edit and streamline your code for fast and proper search engine indexing.

Our code optimization includes…

  • Optimization of Title Tag, Description Meta Tag and Keyword Meta Tag
  • Addressing issues that may prevent proper search engine indexing
  • W3C code validation for each optimized page
  • Creation and implementation of style sheets to streamline coding
  • Suggestions for page renaming and directory structure enhancement
  • Implementation of all necessary coding changes