Fuel Your Web Presence with Targeted Digital Marketing

Dominating your web presence with digital marketing means leads and sales come to YOU. But building an effective web presence isn’t as easy as some people make it seem. Our digital marketing agency provides the expertise you need to achieve long-term, sustainable results.

How Do You Want to Accelerate Your Business Performance?

  • Drive Website Traffic

    Learn which services will get your site found and bring in targeted traffic ripe for conversion.

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  • Increase Conversions

    From email signups to increased sales, these services can blow up your conversion rates.

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  • Grow Profits & ROI

    If you want business growth (and who doesn't), these are the digital marketing services you need.

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  • Improve Ad Performance

    Make your online ads work harder for your company and deliver killer results with these services.

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  • Increase My Sales Leads

    Get more potential customers in your sales funnel with any of these several services.

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  • Promote Brand Awareness

    Be the one web searchers look for when they have a need for your products and services.

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50 Combined Years of Digital Marketing Experience Led by SEO Expert Stoney deGeyter

  • Blogger

    In addition to being the main writer on Pole Position Marketing’s E-Marketing Performance blog, Stoney is a regular contributor to top web marketing industry blogs.

    Read Stoney’s Blog
  • Speaker

    Stoney has presented at world-class digital marketing conferences, including Pubcon, Search Engine Strategies and Search Marketing Expo, as well as marketing organizations and local business workshops across North America.

    Book Stoney to Speak
  • Author

    Stoney wrote the book on web marketing. Literally! In The Best Damn Web Marketing Checklist, Period!, Stoney boils down his digital marketing expertise into 36 checklists that take you step by step through 600+ action points.

    Buy Stoney's Book

Let Our Pit Crew Put You in the Winner’s Circle

A pit crew’s job is to get drivers back on the track as quickly as possible, running at peak performance. They achieve this goal through hyper specialization, each member working on a different part of the vehicle at the same time. Substitute “web presence” for “vehicle,” and you begin to see how Pole Position Marketing’s pit crew operates. You won’t find any “jack of all trades” here. Instead, you’ll work with a team of experienced strategists, each with a deep understanding of a specific digital marketing discipline. Each strategist spends a minimum of five hours a week keeping up-to-date on their craft. By having a master of each trade working on your web marketing strategy, we put you on the fast track to digital marketing success.

Get Started Today with a Site Audit

Our digital marketing strategies are customized to your specific needs and goals. That’s why it all starts with a site audit. We offer seven unique site audits covering the most vital components of web marketing. Each audit will provide you with an in-depth review and a list of actionable recommendations designed to boost the metrics that will grow your business.

  • Analytics Audit
  • SEO and Website Architecture Audit
  • Social Media Audit
  • Content Messaging Audit
  • Conversion and Usability Audit
  • Local SEO Audit
  • PPC Audit
  • Analytics can tell you a lot about your online performance, but only if you know how to interpret the data. We do that for you in an Analytics Audit, giving you actionable insights to increase conversions, improve visitor loyalty, make campaigns more efficient and more.

    • Sources of website traffic (search, referrers, direct, paid, etc.)
    • Quality of visitor relationships (loyalty and recency, length, depth of visit)
    • Worst-performing landing pages
    • Online revenue sources
    • Keywords
    • Conversions
    • Campaign efficiency
    • Sales funnel
    • Analytics alerts
    Learn More
  • Behind-the-scenes issues, such as broken links, duplicate content, and ineffective or non-existent SEO optimization, could be killing your website’s search engine performance right out of the gate. An SEO and Website Architecture Audit will help you find and fix these hidden problems that are getting in the way of your online success.

    • Keyword optimization
    • Search engine accessibility
    • Indexation of your site’s pages
    • Site speed
    • Text for duplicate content issues
    • Links for broken links and internal linking issues
    • Mobile experience
    • Use of 301 redirects
    • JavaScript
    Learn More
  • Are your social media efforts effective at building your brand awareness, reputation and traffic? Use a Social Media Audit to find out and make sure the time you spend on social media isn’t wasted.

    • Social network URLs
    • Cover and profile images
    • Descriptions
    • Content
    • Engagement
    • Website and blog
    Learn More
  • Content is the lifeblood of your website—is yours falling short? A Content Messaging Audit will show you where your content is failing to convince and convert website visitors.

    • Clear, concise messaging
    • Compelling benefits to the site visitor
    • Proper formatting and grammar
    • Strong calls to action
    • Opportunities to reorganize and repurpose content
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  • Are you successfully driving traffic to your website but failing to convert visitors into customers? A Conversion and Usability Audit can tell you why, highlighting areas of your site that may be frustrating or confusing your site visitors enough that they jump ship.

    • Goals
    • Conversion funnel
    • Homepage
    • Top landing pages
    • Top viewed pages
    • Site’s persuasiveness
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  • When local customers are looking for the products or services you sell, you want to make sure they find you. If your website isn’t optimized for local SEO, you could be missing out on a lot of opportunities. Our Local SEO Audit ensures that search engines can correctly identify your location and local information so that you appear in local search results.

    • How your company’s name, address and phone number appear across the internet
    • Your listings on key platforms (Google+, Facebook, Yelp, niche platforms, etc.)
    • On-page keyword optimization (title tags, meta descriptions, heading tags, content, etc.)
    • Your strategy for obtaining and utilizing customer reviews
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  • We break down the areas that impact pay-per-click advertising ROI.

    • Account organization (campaigns, ad groups, keywords, placements, audiences, etc.)
    • Campaign settings
    • Audience targeting
    • Your current ads
    • Bidding
    • Landing pages
    Learn More
  • Analytics Audit

    Analytics can tell you a lot about your online performance, but only if you know how to interpret the data. We do that for you in an Analytics Audit, giving you actionable insights to increase conversions, improve visitor loyalty, make campaigns more efficient and more.

    Learn More
  • SEO and Website Architecture Audit

    Behind-the-scenes issues, such as broken links, duplicate content, and ineffective or non-existent SEO optimization, could be killing your website’s search engine performance right out of the gate. An SEO and Website Architecture Audit will help you find and fix these hidden problems that are getting in the way of your online success.

    Learn More
  • Social Media Audit

    Are your social media efforts effective at building your brand awareness, reputation and traffic? Use a Social Media Audit to find out and make sure the time you spend on social media isn’t wasted.

    Learn More
  • Content Messaging Audit

    Content is the lifeblood of your website—is yours falling short? A Content Messaging Audit will show you where your content is failing to convince and convert website visitors.

    Learn More
  • Conversion and Usability Audit

    Are you successfully driving traffic to your website but failing to convert visitors into customers? A Conversion and Usability Audit can tell you why, highlighting areas of your site that may be frustrating or confusing your site visitors enough that they jump ship.

    Learn More
  • Local SEO Audit

    When local customers are looking for the products or services you sell, you want to make sure they find you. If your website isn’t optimized for local SEO, you could be missing out on a lot of opportunities. Our Local SEO Audit ensures that search engines can correctly identify your location and local information so that you appear in local search results.

    Learn More
  • PPC Audit

    We break down the areas that impact pay-per-click advertising ROI.

    Learn More

Putting Companies in the Pole Position Since 1998

There is an endless supply of digital marketing agencies or “SEOs” who will promise you the moon—or top search engine rankings—using the newest, cutting-edge techniques. Sorry, we won’t promise you the #1 spot in Google. What we WILL promise is that we’ll apply techniques that are proven to bring long-term growth, not fly-by-night strategies that only provide short-term gains.

Thousands of Web Searchers Are Looking for Solutions to Their Problems

We make sure they find your products and services instead of your competitors.

Get Started Now