With a deep dive into your website analytics, this audit gives you valuable, actionable insight into the visitors your site receives. Based on visitor data, you’ll receive suggestions for increasing conversions, visitor loyalty, campaign efficiency and more.
- What are your best sources of traffic?
- Which pages can be improved to increase conversions?
- Who are your quality leads, and where are they coming from?
- What issues are causing your conversion funnel to stall?
- How can you convert more mobile leads?
What the Audit Includes
- Customer experience
- Company branding
- Information architecture
- Quality of acquisition
- Balanced portfolio acquisition channels (Search, Referrers, Direct, Paid, etc.)
- Channel strengths and weaknesses
- Quality of visitors relationships
- Analytics reports
- Visitor frequency
- Time between visits
- Visitor time on site
- Quantity of content consumed
- Check out process
- Funnel abandonment/improvement
Worst-Performing Landing Pages
- Traffic relevance
- Calls to action and persuasion
- Page performance analysis
Where are you making money?
- Goal values definition
- Content value
- Growth opportunities
- Prominent keywords
- Brand or non-brand keywords
- Key words and business goals alignment
- Campaigns performance and conjunction with business goals
- Per Visit Goal Values
- Conversion Rates and Conversion Distribution
- Conversions process
- Conversion rates
- Site goals and needs.
- Recent alerts review
- Data anomalies
- Review of currently collected data
- Business KPI development & set up
- Visitors segments