In the midst of the seemingly endless “to-dos” of digital marketing, there comes a time when it’s necessary to take a step back to assess the progress, track conversions and make adjustments to improve the results. Continuing to plug away on a campaign that is not meeting its goal is a waste of your time and money.
Ultimately, we want your business to grow as a result of our efforts. We want to make sure everything we (and you) are doing is working toward that goal. That is where analytics, conversion optimization and usability come in. With these services, we can ensure that your digital marketing campaign is giving you the highest return on your marketing investment.
Analytics Set-Up – The basic set up of Google Analytics is stupid simple, but getting the true value out of Analytics takes more effort and know-how. We’ll make sure your analytics account is set up to provide you with the actionable insights you need by setting up goals, creating custom reports and more.
Data Interpreation and Reports – Having information is one thing. Knowing what to do with it is quite another. We will provide you with monthly status reports that condense the information provided by Analytics and frame it in a way that helps you make informed business decisions based on your unique goals.
Conversion Testing – Your gut instinct, and even digital marketing best practices, aren’t always what’s best for your site. The only way to truly tell how well your website meets the needs of users is to conduct user testing. We can set up, run and analyze these tests so you can build the most usable and high-converting website possible.
A/B Usability Testing – Another way to assess the user experience of your website is to test web pages and their elements against each other. Using our extensive experience, we will perform worthwhile experiments that, over time, will transform your website into THE internet destination for the products and services you offer.