If you serve a local clientele, you could be missing opportunities by not optimizing your site for local search. A Local SEO Audit from Pole Position Marketing will help you find these opportunities and eliminate any roadblocks to people finding you locally through search engines. You can literally bring business to your door by following the recommendations this audit will provide.
- Are your name, address and phone number (NAP) the same across the internet?
- Are your listings optimized on key platforms (Google+, Facebook, Yelp, etc.) and niche platforms such as Trip Advisor?
- Have you implemented on-page keyword optimization that will help drive local traffic?
- Do you have an effective strategy for obtaining customer reviews?
What the Audit Includes
Citation Review, looking at off site issues, including:
- How your NAP (Name, address and Phone number) information appears across the web
- Evaluating key platforms (G+, Facebook, Yelp, Bing, Yahoo and any niche platforms like TripAdvisor) and provide feedback/strategy for any listings that are inconsistent and/or need optimized to maximize Local SEO value.
On Page Keyword Optimization Review looking at:
- Title tags
- Meta descriptions and heading tags
- Body content
- Local structured data and proper implementation
- Specific pages dedicated to services & service areas
- Customer review strategy