Brand Engagement Strategist
Having grown up in a cornfield, well, close to one, Kathy hails from the booming metropolis of Grand Rapids, Ohio. Yes, you heard that right, there really is a Grand Rapids, OHIO. She even has the button to prove it. Although a totally shy kid, she was forced to become social by working in the her family’s store, even appearing as a friendly elf in the display window during the holiday season.
Eventually, Kathy left one cornfield for another to pursue a degree in social work at Bowling Green State University. However, much to the chagrin of the parental loan department, she decided to change majors halfway through her junior year to something more upbeat: tourism marketing.
In her first gig out of college as Marketing Manager for a small Convention & Visitors’ Bureau, she discovered she had a knack for web marketing. Later, when she moved to the big city (Canton), she transitioned to the role of Web Content Manager for the Canton/Stark County Convention & Visitors’ Bureau, handling all of their digital marketing. As the official tourism geek for Stark County, she quickly jumped on the marketing opportunities that social media offered. Her social media prowess was quickly noticed, and she began to consult with businesses and speak frequently about how to effectively integrate social media into their overall marketing strategy.
Kathy is happy to focus on social media marketing at PPM and enjoys the challenge of working with businesses in multiple industries. Let’s face it, marketing industrial components on social media is a little different than marketing a popular travel destination! And that early coursework in social work comes in handy when understanding human behavior on social networks. See, mom and dad, your money wasn’t wasted with those extra semesters!
When not on Facebook, Pinterest, Twitter, Instagram or reading her favorite blogs, Kathy can be found spending time with her husband and wrangling their two young children. Recently she has become obsessed with British period dramas and is running out of content in that genre on Netflix and Amazon (Downton Abbey was the gateway drug). Speak to her in a British accent and she may just give you some free consulting. Shhh… don’t tell Stoney!
Contact Kathy: Kathy@ppmkg.com | 866-685-3374 Ext. 107