EMP (Electro-Magnetic Pulse): A source of electrical power that disables all electronic devices within a certain radius.
EMP (E-Marketing Performance): Harnessing the power of search marketing to help you disable your competition online.
Influencer marketing is one of the most widely used forms of marketing for many brands and companies today. It is a very effective form of marketing that generates a better […]
3 Critcal Metrics to Measure the ROI of Influencer Marketing
Loop Counter
Loop Counter
Loop Counter
Pole Position Marketing Named As Top Ohio Digital Marketing Company
When I started Pole Position Marketing in 1998, I was confident that our work would live up to our name. And it has. After careful analysis, Clutch announced Cleveland’s Top […]
The 3 Best WordPress Ecommerce Plugins (+ Another Option)
As far as I’m concerned, when it comes to developing websites, you have two choices for platforms. WordPress and…wait no that’s it. It’s simply the best platform to build a […]
Loop Counter
9 Best Keyword Research Tools to Optimize Sites Today
This post was originally published 1/28/2008 and was updated on 4/17/2018. In the years since the first iteration of this post in 2008, keyword research and SEO in general has […]
How To Build a Solid Online Reputation
Say you were planning for an upcoming vacation. Chances are, you’d be using some of these online platforms or apps to make your trip possible. Trip Advisor to identify suitable […]
Loop Counter
20 Things Writing a Sci-Fi Novel Can Teach You About Digital Marketing
I am currently two-years deep in writing a new book. No, scratch that. Not just a book; a novel. More specifically, a time-travel, post-apocalyptic, political, sci-fi, thriller. Having gotten notes […]
B2C Rules Don’t Apply to B2B Email Marketing
When it comes to generating new leads for your business, there have never been more options. But while some of the new methods are undoubtedly successful, one of the most […]
Loop Counter
The SEO Audit You Can Do Yourself (in Under 30 Minutes)
Those of you who know me know that I’m a sucker for a good checklist. In an industry that has literally thousands of working components, you need something to help […]
Getting PPC Traffic But Few Conversions? Here’s Why
As a business, your ultimate goal is to make sure that you get enough conversions. Of course, the only way to get there is through the use of effective marketing […]
Loop Counter
20 of the Best Digital Marketing Tips From the Past 20 Years
I’ve been collecting digital marketing tips for as long as I’ve been a digital marketer–20 years! Readers of my book, The Best Damn Web Marketing Checklist, Period!, will be familiar with […]
5 Tips for Developing a Content-Focused Social Media Strategy
In today’s oversaturated digital world, users are not engaged by mindless jabber from brands. Meanwhile, many networks are cutting down on the amount of organic branded content shown to users. […]
Loop Counter
5 Signs It’s Time to Outsource Your Digital Marketing
Whether to hire an in-house digital marketer or to outsource it to a consultant or agency is a big question that almost every business must answer. Whichever route you go, […]
Will Your B2B eCommerce Site Float or Sink in 2018?
The New Year is now well underway, but it’s not too late to evaluate whether your ecommerce site has what it takes to succeed the rest of 2018, or whether […]
Loop Counter
After 20 Years – 20 Reasons Why I Still Love Digital Marketing
We’re going to win so much, you’re going to be so sick and tired of winning. –Donald J. Trump Whether that’s true for our country is up for (very frequent) […]
STOP CRYING: What This Is Us Can Teach You About Digital Marketing
I have a confession…I am completely and utterly wrecked by the most recent episode of This Is Us. I’ve been addicted to the show since the beginning, but after the January […]