EMP (Electro-Magnetic Pulse): A source of electrical power that disables all electronic devices within a certain radius.
EMP (E-Marketing Performance): Harnessing the power of search marketing to help you disable your competition online.
Artificial Intelligence (AI) used to be the stuff of science fiction movies and late-night horror shows, something that seemed so fantastical that the idea of it becoming a reality was […]
7 AI Evolutions That Will Rock The Marketing World
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20 Digital Marketing Hacks to Grow your Business
Hack. Marketer’s keep using that word. I don’t think it means what they think it means.
10 Ways to Keep Visitors Engaged on Your Website
“Engagement” is quite the digital marketing buzzword. Usually, when we talk about engagement, though, we’re talking about social media marketing. However, keeping visitors on your website is even more important. […]
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6 SEO Mistakes You Need to Stop Immediately
With digital marketing evolving at a rapid pace in recent years, staying ahead of the game has never been more difficult. There is an insane amount of competition in the […]
4 Critical Implications of the GDPR for Marketers
This article is for general information and should not be construed as legal advice. Please consult with your attorney for specifics on how the GDPR applies to your business You […]
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3 Ways to Turn Your Business Name Into a Brand Name Online
Now more than ever, name recognition plays an important role in having a successful organic search marketing campaign. While there is no “brand” signal in the search engine algorithms per […]
4 Responsive Web Design Tips to Improve Performance
Although “responsive web design” is a relatively new term (it’s only been about 8 years since it’s been coined), in internet years it’s basically ancient. In this day and age, […]
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20 Lessons from 20 Years of Digital Marketing You Need to Know Today
Twenty years is a long time! One of the great things about being a pioneer in the industry is having had the experience to learn things that are still taking […]
Facebook Dos and Don’ts to Survive Today’s Algorithm
This post was originally published on June 21, 2016, and was updated on May 1, 2018, to reflect the announced changes to Facebook’s algorithm. Facebook has been declared dead about […]
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3 Critcal Metrics to Measure the ROI of Influencer Marketing
Influencer marketing is one of the most widely used forms of marketing for many brands and companies today. It is a very effective form of marketing that generates a better […]
Pole Position Marketing Named As Top Ohio Digital Marketing Company
When I started Pole Position Marketing in 1998, I was confident that our work would live up to our name. And it has. After careful analysis, Clutch announced Cleveland’s Top […]
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The 3 Best WordPress Ecommerce Plugins (+ Another Option)
As far as I’m concerned, when it comes to developing websites, you have two choices for platforms. WordPress and…wait no that’s it. It’s simply the best platform to build a […]
9 Best Keyword Research Tools to Optimize Sites Today
This post was originally published 1/28/2008 and was updated on 4/17/2018. In the years since the first iteration of this post in 2008, keyword research and SEO in general has […]
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How To Build a Solid Online Reputation
Say you were planning for an upcoming vacation. Chances are, you’d be using some of these online platforms or apps to make your trip possible. Trip Advisor to identify suitable […]
20 Things Writing a Sci-Fi Novel Can Teach You About Digital Marketing
I am currently two-years deep in writing a new book. No, scratch that. Not just a book; a novel. More specifically, a time-travel, post-apocalyptic, political, sci-fi, thriller. Having gotten notes […]