E-Marketing Performance Blog

The E-Marketing Performance Blog (EMP) is dedicated to providing you with all the digital marketing information, latest news and tips you need to succeed online. Brought to you by our Pit Crew, these articles will help you surge past your competition, rendering them powerless and ineffective.

EMP (Electro-Magnetic Pulse): A source of electrical power that disables all electronic devices within a certain radius.

EMP (E-Marketing Performance): Harnessing the power of search marketing to help you disable your competition online.

User Experience Trumps SEO…Most of the Time

user-experience-vs-seo
user-experience-vs-seo

I recently had the opportunity to share my thoughts on SEO and user experience in a Facebook Live session on Search Engine Journal‘s Facebook page. The Facebook Live session was […]

visual content commandments

The 10 Commandments of Visual Content

The need for visual content in your marketing campaign is undeniable as it continues to dominate the online media landscape. The digital revolution will stay visually-powered because humans are visually-wired. […]

Posted on by Pierre de Braux
optimize-pdfs-in-adobe-acrobat

How to Optimize PDFs in Adobe Acrobat

If you’ve been following this series on optimizing PDFs, you found that most of the optimization steps are done before you create the PDF. This final step in optimizing PDFs […]

Posted on by Stoney G deGeyter
optimizing-product-pages

How to Optimize Ecommerce Product Pages

Searchers who land directly on your product pages are the holy grail of website visitors. Why? Because, in general, these searchers landed on your page because they entered your specific product into […]

Posted on by Stoney G deGeyter
create-conversion-process

5 Simple Steps to Achieve Better Conversions

Every website needs a process for moving visitors from the entrance page to the conversion point. A website should work like a choose-your-own-adventure novel. When a visitor lands on any […]

Posted on by Stoney G deGeyter