EMP (Electro-Magnetic Pulse): A source of electrical power that disables all electronic devices within a certain radius.
EMP (E-Marketing Performance): Harnessing the power of search marketing to help you disable your competition online.
As you know, video plays a rather significant role in motivating customers to shop with certain brands. But are you using it as you should? Product demo videos are well […]
Product Demo Videos: A Marketer’s Secret Weapon
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![Creating About Us Pages That Seal the Deal [Infographic]](https://www.polepositionmarketing.com/wp-content/uploads/2017/07/about-us-page-checklist-1.png)
Creating About Us Pages That Seal the Deal [Infographic]
Anybody can make a product or service look good online…and savvy consumers know that. A slick website with pie in the sky promises isn’t going to convince them that they […]
The Customer Isn’t Always Right (But It’s Still Your Fault)
We all know that the customer isn’t always right, but it’s your job to make them feel as if they are. If the customer is made aware that they are […]
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You Know Your Content Sucks When…
The more organized and purposeful your content is, the more likely you are to keep visitors engaged with your site. And an engaged visitor is far more likely to stay […]
![The Lead Generation Ecosystem [Infographic]](https://www.polepositionmarketing.com/wp-content/uploads/2017/07/lead-generation-process-flow.png)
The Lead Generation Ecosystem [Infographic]
It helps to know what something looks like before trying to put it together, which is why doctors have anatomy textbooks, engineers have blueprints, and jigsaw puzzles have pictures on […]
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SEO Job Knowledge Interview Question #20: Define Duplicate Content
As hard as it is to assess ANY job candidate’s knowledge, it’s even harder with SEO candidates because there’s so much gray area in the industry. This blog series presents questions you […]
How to Improve Your Website Speed with Google Tag Manager
Every website owner at some point realizes the importance of site speed. A speedy web page is not only preferred by your visitors but also by search engines. As you may […]
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13 SEO Job Interview GOTCHA! Questions You Should Never Ask
My last few articles for Search Engine Journal have focused on interview questions you should ask to ascertain an SEO candidate’s knowledge, experience, and strategies. This time, I’m listing questions […]
Happy Independence Day!
No matter what your political stance, I think we can all agree this has been a tumultuous year so far. Even so, this is a day to celebrate our independence. […]
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SEO Job Knowledge Interview Question #19: What Is the Importance of Meta Tags?
As hard as it is to assess ANY job candidate’s knowledge, it’s even harder with SEO candidates because there’s so much gray area in the industry. This blog series presents questions you […]
I’ve Got a Thousand Options. What Makes Yours Different?
Everybody likes to think their business is different from their competitors, and there’s no doubt it’s true. Every company has different leadership, different employees, and different strategies. But that often […]