E-Marketing Performance Blog

The E-Marketing Performance Blog (EMP) is dedicated to providing you with all the digital marketing information, latest news and tips you need to succeed online. Brought to you by our Pit Crew, these articles will help you surge past your competition, rendering them powerless and ineffective.

EMP (Electro-Magnetic Pulse): A source of electrical power that disables all electronic devices within a certain radius.

EMP (E-Marketing Performance): Harnessing the power of search marketing to help you disable your competition online.

Yes, You Can Boost SEO with CTR (3 Crucial CTR Tips)


There are some obvious reasons why Click-Through Rate (CTR) is a crucial measurement to track. For starters, it’s a good way to monitor whether or not you’re getting sufficient visibility […]


Critical SEO Pricing Factors You Can’t Ignore

Just because two things look alike doesn’t mean they are. If you take two digital marketing proposals, they make look remarkably similar.  They may even have the same bullet points explaining what […]

Posted on by Stoney G deGeyter
social media communities

Getting Value From Social Media OUTSIDE of Feeds

The core feature of most social media networks is the feed, i.e., the main area of the network where all the updates from the people you follow can be found. Not […]

Posted on by Julie Graff

Why You Need to Commit to a Full Year of Digital Marketing

Hiring an outside digital marketing firm can be tough. It’s hard to make a lengthy commitment and sizable financial commitment to a company that can’t even guarantee results. I’ve used […]

Posted on by Stoney G deGeyter

Reason #847 That Web Marketing is Never Done

There is always room for improvement. Yep, the reason for ongoing digital marketing is as simple as that. Just because a change you made works well doesn’t mean it can’t work […]

Posted on by Stoney G deGeyter
keep search engine rankings

Turn Your Rented Search Rankings Into a Long-Term Lease

The search engine rankings you have today, or those you get tomorrow, will always be temporary. Google is always looking for the best tenants to hold those top positions, which […]

Posted on by Stoney G deGeyter

How to Consistently Write Ridiculously Great Content

I’m a huge fan of processes. I believe anything you do on a regular basis can be broken down into actionable steps. Processes are the key to optimum efficiency and […]

Posted on by Heather Baker