E-Marketing Performance Blog

The E-Marketing Performance Blog (EMP) is dedicated to providing you with all the digital marketing information, latest news and tips you need to succeed online. Brought to you by our Pit Crew, these articles will help you surge past your competition, rendering them powerless and ineffective.

EMP (Electro-Magnetic Pulse): A source of electrical power that disables all electronic devices within a certain radius.

EMP (E-Marketing Performance): Harnessing the power of search marketing to help you disable your competition online.

Tweaking title tags

STOP Tweaking Title Tags for Search Rankings

For years, I’ve been saying that title tags are one of the most important pieces of optimizable real estate for web marketers. In fact, I still believe that title tags […]

Posted on by Stoney G deGeyter
content inc review

Review: Content, Inc., by Joe Pulizzi

The concept behind Joe Pulizzi’s latest book, Content, Inc., is using content to build an audience BEFORE you have anything to sell them. You can then learn about your audience, […]

Posted on by Julie Graff
linkedin microsoft merger

The Great Microsoft/LinkedIn Merger: What to Expect

Just four words and the internet exploded: “Microsoft is buying LinkedIn.” Since then, everybody has been talking about the Linkedin acquisition. If you’re a marketer, you probably utilize LinkedIn to some […]

Posted on by Tiburca Andrei
PDF optimization

Step-by-Step PDF Optimization & Compression

Is some of your content in PDF form on your site rather than a standard web page? That’s fine–there are some situations where using a PDF is preferable to a […]

Posted on by Stoney G deGeyter