If you’ve been following along with this blog at all, you’ll know that I see a distinction between making a site search engine friendly and making it search engine optimized. This […]
“That blog post has too much information.” –No One, Ever When it comes to content presentation, blogs have the advantage. The primary focus of a blog post is the content […]
From a digital marketing point of view, few things are more valuable to campaigns than Google Analytics. You can learn just about anything you need to know about traffic sources, […]
Having great content is not enough. If your content isn’t selling, it just plain isn’t doing its job.
Not long ago, I published a post on how not to do product categorization. That was a primer for this post — the right way to do it. So let’s […]
We all know (or should) that website content needs to provide value and be authoritative. We also know that optimizing it for search engines is important. But one area that is […]
Everybody knows what good customer service isn’t. Unfortunately, not enough people know what it is. John DiJulius III helps remedy that in his book, Customer Service Revolution. This is the […]
I’m not a huge fan of the canonical tag. While it has its merits, I consider it to be little more than a band-aid solution for serious website problems. But […]
Let’s face it, nobody is reading marketing blogs today. So instead of our normal blog post, we’ll just say happy shopping. Try not to get trampled out there!
It’s certainly been an interesting year in the great U.S. of A. But regardless of all the turmoil, we still have much to be thankful for. Personally, I am thankful […]
Many websites have login pages, even those that don’t sell products online. Some offer exclusive content. Others allow visitors to join a community of like-minded people. What all these pages […]