E-Marketing Performance Blog

The E-Marketing Performance Blog (EMP) is dedicated to providing you with all the digital marketing information, latest news and tips you need to succeed online. Brought to you by our Pit Crew, these articles will help you surge past your competition, rendering them powerless and ineffective.

EMP (Electro-Magnetic Pulse): A source of electrical power that disables all electronic devices within a certain radius.

EMP (E-Marketing Performance): Harnessing the power of search marketing to help you disable your competition online.

The Trouble With Pay-For-Performance SEO

pay-per-performance seo - EMP
pay-per-performance seo - EMP

Pay-per-performance SEO sounds like a great idea, right? Why should anyone get paid before they can demonstrate results? But just like that blind date your grandma set you up on, […]

increase conversions with video

How to Leverage Your CRO with Video Content

You’ve successfully implemented a conversion rate optimization strategy. And although it’s been giving you some results, you want to further improve sales and boost your ROI. You may have improved […]

Posted on by Shane Barker
understanding searchers needs

Using Keyword Research To Understand Searchers’ Needs

If I asked you what the most important aspect of SEO is, what would you say? To get top search engine rankings? Search engine exposure certainly is valuable, but that’s […]

Posted on by Stoney G deGeyter
quick seo tips

Don’t Let SEO Perfection Be the Enemy of Progress

SEO can be a little discouraging. You’re always hearing that it’s a long haul and you won’t see immediate results. It can really test your patience. What you don’t hear […]

Posted on by Stoney G deGeyter
ecommerce product photography

How Can You Master Ecommerce Product Photography?

Sometimes the right image can make all the difference when it comes to increasing conversions on a product page. But if you’ve looked around, you’ve likely discovered that a professional […]

Posted on by Anna Johansson
questions your website must answer EMP

Content That Answers 7 Critical Customer Questions

Consciously or not, every visitor to your site has questions that they need to have answered in order to pull the trigger on a purchase. If your content doesn’t answer […]

Posted on by Stoney G deGeyter
internal linking to show not tell

Your Website Content Should Show, Not Tell

Have you ever had trouble finding something in the supermarket or hardware store, only to have an employee point you in the “right” direction and leave it at that? More […]

Posted on by Stoney G deGeyter