As far as I’m concerned, when it comes to developing websites, you have two choices for platforms. WordPress and…wait no that’s it. It’s simply the best platform to build a […]
The 3 Best WordPress Ecommerce Plugins (+ Another Option)

The E-Marketing Performance Blog (EMP) is dedicated to providing you with all the digital marketing information, latest news and tips you need to succeed online. Brought to you by our Pit Crew, these articles will help you surge past your competition, rendering them powerless and ineffective.
EMP (Electro-Magnetic Pulse): A source of electrical power that disables all electronic devices within a certain radius.
EMP (E-Marketing Performance): Harnessing the power of search marketing to help you disable your competition online.
This post was originally published 1/28/2008 and was updated on 4/17/2018. In the years since the first iteration of this post in 2008, keyword research and SEO in general has […]
Say you were planning for an upcoming vacation. Chances are, you’d be using some of these online platforms or apps to make your trip possible. Trip Advisor to identify suitable […]
I am currently two-years deep in writing a new book. No, scratch that. Not just a book; a novel. More specifically, a time-travel, post-apocalyptic, political, sci-fi, thriller. Having gotten notes […]
When it comes to generating new leads for your business, there have never been more options. But while some of the new methods are undoubtedly successful, one of the most […]
Those of you who know me know that I’m a sucker for a good checklist. In an industry that has literally thousands of working components, you need something to help […]
As a business, your ultimate goal is to make sure that you get enough conversions. Of course, the only way to get there is through the use of effective marketing […]
I’ve been collecting digital marketing tips for as long as I’ve been a digital marketer–20 years! Readers of my book, The Best Damn Web Marketing Checklist, Period!, will be familiar with […]
In today’s oversaturated digital world, users are not engaged by mindless jabber from brands. Meanwhile, many networks are cutting down on the amount of organic branded content shown to users. […]
Whether to hire an in-house digital marketer or to outsource it to a consultant or agency is a big question that almost every business must answer. Whichever route you go, […]
The New Year is now well underway, but it’s not too late to evaluate whether your ecommerce site has what it takes to succeed the rest of 2018, or whether […]
We’re going to win so much, you’re going to be so sick and tired of winning. –Donald J. Trump Whether that’s true for our country is up for (very frequent) […]
I have a confession…I am completely and utterly wrecked by the most recent episode of This Is Us. I’ve been addicted to the show since the beginning, but after the January […]
Influencer marketing is wonderful for driving brand awareness, but it’s even better when it drives sales, too. Many brands share exclusive promo codes with their influencers to pass on to […]
It’s no secret that quality content is critical to successful digital marketing. Everything — SEO, social media, even paid ads — depends on content to achieve their potential.