EMP (Electro-Magnetic Pulse): A source of electrical power that disables all electronic devices within a certain radius.
EMP (E-Marketing Performance): Harnessing the power of search marketing to help you disable your competition online.
This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and […]
20 Ways to NAVIGATE to Higher Conversions
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3 Content Metrics You Need to Start Measuring NOW
As bloggers, there are so many tasks demanding our time — creating the content, promoting it, engaging with readers — that measuring never gets enough attention, at least not beyond […]
![Equip Your Product Category Pages to Fulfill Their Critical Role [Infographic]](https://www.polepositionmarketing.com/wp-content/uploads/2017/08/ecommerce-product-category-page-checklist.png)
Equip Your Product Category Pages to Fulfill Their Critical Role [Infographic]
The ultimate goal of your ecommerce site is to get people through the almighty checkout page. But there are many steps before that, and neglecting them can help ensure that […]
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What Keyword Research Can Teach You About Your Customers
Keyword research is traditionally done to determine what words and phrases people use to find what you offer. But it can provide so much value than that. It can help […]
6 A/B Testing Strategies to Get Enormous ROI From Your PPC Campaigns
Split testing your PPC ads may look complicated, but the potential payoff for your time and effort is enormous. Since most PPC ads are on-going investments, every small improvement can […]
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SEO Job Knowledge Interview Question #22: Subdomains vs Subfolders
What is the difference between a subdomain and a subfolder? How do the search engines value these differently? SEO job candidates should be able to thoroughly explain the differences between […]
3 Tricks to Creating Content Experts Will Want to Promote
Content creation and content promotion are the two most important steps of your content marketing strategy. While many marketers treat these steps as two separate entities, there are in fact […]
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How to Be a Playa…Digital Marketing Style
We’ve all seen the movie or the television show…or maybe the real life version. Some guy or gal who thinks they’re slick tries to juggle multiple boyfriends/girlfriends. One of them […]
![Site Speed Dragging You Down? Here Are Some Quick Tips [Video]](https://www.polepositionmarketing.com/wp-content/uploads/2017/08/speed-up-website.png)
Site Speed Dragging You Down? Here Are Some Quick Tips [Video]
American’s love speed. We love fast cars, fast commercials, and fast food. In fact, the faster you go, the more impressed we are.
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SEO Job Knowledge Interview Question #21: How Important Are Exact Match Domains?
How important are exact match domains to the optimization success? An SEO job candidate should demonstrate sufficient knowledge regarding how search engines view exact match domains and how that impacts […]
Don’t Play ‘Hide & Seek’ with your Customers
Have you ever found yourself in a store, looking for something in particular, but you just can’t find it? Happens to me all the time. For the life of me, […]