EMP (Electro-Magnetic Pulse): A source of electrical power that disables all electronic devices within a certain radius.
EMP (E-Marketing Performance): Harnessing the power of search marketing to help you disable your competition online.
This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and updating all […]
Create Help & FAQ Pages That Actually DO Help
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The Case of the Fake Influencers: Spotting Inflated Follower & Engagement Stats
Influencer marketing is more than just an internet buzzword. For many brands, it’s a real strategy to reach their audiences in a meaningful way. Still, there are obstacles to influencer […]
How to Match Searcher Intent with CTAs
One of the key components to successful optimizing a page is fulfilling the visitor intent. The content is a big part of that, which I covered in a previous post. […]
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Does Your Content Play All 4 Quarters of the Game?
I’m not a big sports buff (#understatement), but I have heard the phrase “play all 4 quarters.” What that means is that you bring your A-game throughout the entire contest […]
Searching for Better On-Site Search Usability
This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and updating all […]
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How to Nail the 3 Most Important Social Media Trends of 2017
In 2017, we have seen some game-changing social media trends. Specifically, live video (Facebook Live), ephemeral content via Instagram Stories, and the use of chatbots have changed the face of […]
Increase Conversions With User-Friendly Forms
This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and updating all […]
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10 Must-Have WordPress Plugins for Marketers
With WordPress, there’s a plugin for everything. And even some of the ones that carry out most complex functions are free of cost and easy to install. Unfortunately, with over […]
How to Make Existing Web Pages Searcher-Intent Focused
Part of the job of every SEO is the process of merging keywords into content. That can be done using existing content or creating new content for the main site […]
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8 Best Practices to Propel Shoppers From the Shopping Cart to Checkout
This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and updating all […]
7 Ways to Synchronize Your Online & Offline Marketing
For many businesses, online marketing has become the top priority compared to its offline counterpart. Marketing done online can be easily measured, with sophisticated analytics detailing levels of engagement to […]
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Winning Over Non-Vulcan Customers Who Are Influenced By Pesky Emotions
We all know that some people are more emotional than others. But as much as we like to think we keep our own emotions in check, making our decisions based […]
9 Product Page Usability Factors That Shant Be Ignored
This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and updating all […]
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4 Ways to Use Video to Capture Attention On Facebook
You probably already know why it’s important to establish a business page on the largest social network, Facebook. But, of course, it’s not enough to simply create a business page. […]
Why You Should Never Pay for Organic Traffic
We all know that “free” organic traffic isn’t really free. The traffic itself doesn’t cost you, but optimizing and marketing your site to get that “free” traffic does. And while […]