E-Marketing Performance Blog

The E-Marketing Performance Blog (EMP) is dedicated to providing you with all the digital marketing information, latest news and tips you need to succeed online. Brought to you by our Pit Crew, these articles will help you surge past your competition, rendering them powerless and ineffective.

EMP (Electro-Magnetic Pulse): A source of electrical power that disables all electronic devices within a certain radius.

EMP (E-Marketing Performance): Harnessing the power of search marketing to help you disable your competition online.

How a Deeper Navigation Gives You Higher Quality Landing Pages

deep navigation
deep navigation

A quality navigation layout starts with organizing your top-level categories. However, these categories are merely the doorways to much deeper, more valuable content. If your company sells footwear, it makes […]

add value to website

3 Ways To Create Value for Your Site Visitors

Question: If your website isn’t valuable to your visitors, what is it? Informational? No. Helpful? No. Interesting? Maybe. But how far will that get you? Without value, your website isn’t […]

Posted on by Stoney G deGeyter
marketing uses for wikis

3 Valuable Business and Marketing Uses for Wikis

The world of digital marketing is continually moving forward. And amidst all of the new developments and technological progressions, we often forget about the value and utility of the most […]

Posted on by Anna Johansson
content meet vistor needs

Does Your Site Content Meet Visitor Needs?

  Driving traffic to your site is the first step in the conversion process. But there’s a long way to go from there. Most visitors aren’t ready for a one-click purchase—especially […]

Posted on by Stoney G deGeyter
study competitors

3 Ways Your Competition Helps You Win at Digital Marketing

I’m not much into sports, but I do enjoy a good movie about them. Especially those behind-the-scenes types like Moneyball. I recently had the pleasure of listening to a former Pittsburgh Steelers […]

Posted on by Stoney G deGeyter
when to use pdfs

When to Use PDFs Over Standard Web Pages

  As SEOs, we’re used to typically working with and optimizing traditional web pages. But web pages are not necessarily the right format for all web-based content. While they work […]

Posted on by Stoney G deGeyter
Pricing Digital Marketing Services

How to Price Services For a Digital Marketing Company

I answered a question about pricing digital marketing services on Clarity and thought some of you might benefit from the answer:  Pricing can be tricky for any industry, really, but especially […]

Posted on by Stoney G deGeyter
keywords for conversions

Keywords Are For Conversions, Not Clicks

One of the most difficult aspects of keyword research is understanding the searcher’s intent for any given keyword. The intent determines where the searcher is in the buying cycle. Are […]

Posted on by Stoney G deGeyter