E-Marketing Performance Blog

The E-Marketing Performance Blog (EMP) is dedicated to providing you with all the digital marketing information, latest news and tips you need to succeed online. Brought to you by our Pit Crew, these articles will help you surge past your competition, rendering them powerless and ineffective.

EMP (Electro-Magnetic Pulse): A source of electrical power that disables all electronic devices within a certain radius.

EMP (E-Marketing Performance): Harnessing the power of search marketing to help you disable your competition online.

Two Steps to Make URLs Search Friendly AND Optimized

search friendly urls
search friendly urls

If you’ve been following along with this blog at all, you’ll know that I see a distinction between making a site search engine friendly and making it search engine optimized. This […]

google analytics tips

Maximize the Value of Google Analytics With These 4 Tips

From a digital marketing point of view, few things are more valuable to campaigns than Google Analytics. You can learn just about anything you need to know about traffic sources, […]

Posted on by Anna Johansson
right way to categorize products

The Right Way to Categorize Your Products

Not long ago, I published a post on how not to do product categorization. That was a primer for this post — the right way to do it. So let’s […]

Posted on by Stoney G deGeyter
customer service revolution review

Review: Customer Service Revolution by John DiJulius III

Everybody knows what good customer service isn’t. Unfortunately, not enough people know what it is. John DiJulius III helps remedy that in his book, Customer Service Revolution. This is the […]

Posted on by Stoney G deGeyter
canonical tag

Every Webpage Needs a Canonical Tag. Here’s Why:

I’m not a huge fan of the canonical tag. While it has its merits, I consider it to be little more than a band-aid solution for serious website problems. But […]

Posted on by Stoney G deGeyter
black friday 2016

Black Friday

Let’s face it, nobody is reading marketing blogs today. So instead of our normal blog post, we’ll just say happy shopping. Try not to get trampled out there!

Posted on by Stoney G deGeyter
thanksgiving 2016

Happy Thanksgiving!

It’s certainly been an interesting year in the great U.S. of A. But regardless of all the turmoil, we still have much to be thankful for. Personally, I am thankful […]

Posted on by Stoney G deGeyter