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Social Media Audit

Boost your company’s reputation, brand recognition & website traffic

Social media is an important tool in your marketing arsenal, but only if you use it to its fullest potential. A Social Media Audit from Pole Position Marketing will uncover areas that, once improved, will boost your company’s reputation, brand recognition and website traffic. Use the valuable takeaways from this audit to build an engaged and loyal community that will multiply with word of mouth.

  • Are your company’s social media profiles complete and optimized?
  • Are you using hashtags correctly for increased profile and post exposure?
  • What social media efforts are driving engagement, and how can you multiply that engagement?
  • Does your website and blog support your social efforts with things like social sharing and follow buttons, structured data/open graph tags, and effective image usage?

What the Audit Includes

On Your Social Networks

  • Use of custom URLs
  • Cover images – Correct size, engaging, professional, has description & link to website.
  • Lists – Brands and those they are members of
  • Profile image – Correct size, clear, professional
  • Short description – Includes website, tagline or features/benefits, keywords
  • Posting by third-party tool
  • Post content
  • Brand engagement – Are they responding to followers, and in a timely manner
  • Fan posting
  • Apps – Displayed in best order, custom app covers, appropriate
  • Videos
    • Titles
    • Description – Video transcription, links, call to action (CTA)
    • Categories
    • License
    • Annotations – CTAs, links
    • Engagement
  • About section optimization – All available fields completed, keywords, features/benefits, website listed several times, correct address and contact information
  • Apps being used
  • Posting consistency
  • Hashtag usage
  • Posting variety – All one type or variety of post types
  • Engagement – What type of engagement are posts getting (likes, shares, comments), volume, engagement to fan ratio
  • Brand engagement – Are you responding to fan posts/comments, and in a timely manner
  • Personal Facebook profile linked to business page – when applicable

On Your Website

  • Links to Social Profiles
  • Share Buttons
  • Structured Data/Open Graph Tags – google authorship, rich pin, Twitter card, etc.
  • Shareable Content
  • Image Usage
  • Social Content Integration

On Your Blog

  • Links to Social Profiles
  • Hosted on Client Website
  • Category/Tag Structure
  • Sidebar/Layout
  • URL Structure
  • Content Tone
  • Image & Rich Media Usage
  • Authors – bios, photos
  • Sharing Buttons
  • CTA
  • Email Sign-Up
Get your Social Media Audit Now!