Loop Counter
Loop Counter
Loop Counter
10 Ways to Keep Visitors Engaged on Your Website
“Engagement” is quite the digital marketing buzzword. Usually, when we talk about engagement, though, we’re talking about social media marketing. However, keeping visitors on your website is even more important. […]
3 Ways to Turn Your Business Name Into a Brand Name Online
Now more than ever, name recognition plays an important role in having a successful organic search marketing campaign. While there is no “brand” signal in the search engine algorithms per […]
Loop Counter
20 Lessons from 20 Years of Digital Marketing You Need to Know Today
Twenty years is a long time! One of the great things about being a pioneer in the industry is having had the experience to learn things that are still taking […]
Pole Position Marketing Named As Top Ohio Digital Marketing Company
When I started Pole Position Marketing in 1998, I was confident that our work would live up to our name. And it has. After careful analysis, Clutch announced Cleveland’s Top […]
Loop Counter
The 3 Best WordPress Ecommerce Plugins (+ Another Option)
As far as I’m concerned, when it comes to developing websites, you have two choices for platforms. WordPress and…wait no that’s it. It’s simply the best platform to build a […]
9 Best Keyword Research Tools to Optimize Sites Today
This post was originally published 1/28/2008 and was updated on 4/17/2018. In the years since the first iteration of this post in 2008, keyword research and SEO in general has […]
Loop Counter
20 Things Writing a Sci-Fi Novel Can Teach You About Digital Marketing
I am currently two-years deep in writing a new book. No, scratch that. Not just a book; a novel. More specifically, a time-travel, post-apocalyptic, political, sci-fi, thriller. Having gotten notes […]
The SEO Audit You Can Do Yourself (in Under 30 Minutes)
Those of you who know me know that I’m a sucker for a good checklist. In an industry that has literally thousands of working components, you need something to help […]
Loop Counter
20 of the Best Digital Marketing Tips From the Past 20 Years
I’ve been collecting digital marketing tips for as long as I’ve been a digital marketer–20 years! Readers of my book, The Best Damn Web Marketing Checklist, Period!, will be familiar with […]
5 Signs It’s Time to Outsource Your Digital Marketing
Whether to hire an in-house digital marketer or to outsource it to a consultant or agency is a big question that almost every business must answer. Whichever route you go, […]
Loop Counter
After 20 Years – 20 Reasons Why I Still Love Digital Marketing
We’re going to win so much, you’re going to be so sick and tired of winning. –Donald J. Trump Whether that’s true for our country is up for (very frequent) […]
9 Ways to Build a Loyal & Recurring Customer Base
Whether you know it or not, you’re smack dab in the middle of a customer relations crisis. Every customer that quits, leaves, or otherwise stop buying your product or service is […]
Loop Counter
Give Great Blog Posts A Second Life
All content at some point loses steam. Traffic dries up, and it simply outlives its useful life. But you don’t have to let your content age naturally. Put a little […]
20 Years, 20 Milestones: PPM Through The Years
This year marks Pole Position Marketing’s 20th anniversary. In digital marketing years, that’s like a millennium (give or take a few centuries). Over these past 20 years, I’ve seen a […]