How to Know if Your Downloadable PDFs are Optimized

how to check if pdf is optimized (1)
how to check if pdf is optimized (1)

Any optimization you do on your site should be for visitors. When it comes to optimizing PDFs, speed is important. Large PDF documents take more time to download. Any PDF […]

deep navigation

How a Deeper Navigation Gives You Higher Quality Landing Pages

A quality navigation layout starts with organizing your top-level categories. However, these categories are merely the doorways to much deeper, more valuable content. If your company sells footwear, it makes […]

Posted on by Stoney G deGeyter
add value to website

3 Ways To Create Value for Your Site Visitors

Question: If your website isn’t valuable to your visitors, what is it? Informational? No. Helpful? No. Interesting? Maybe. But how far will that get you? Without value, your website isn’t […]

Posted on by Stoney G deGeyter
content meet vistor needs

Does Your Site Content Meet Visitor Needs?

  Driving traffic to your site is the first step in the conversion process. But there’s a long way to go from there. Most visitors aren’t ready for a one-click purchase—especially […]

Posted on by Stoney G deGeyter
study competitors

3 Ways Your Competition Helps You Win at Digital Marketing

I’m not much into sports, but I do enjoy a good movie about them. Especially those behind-the-scenes types like Moneyball. I recently had the pleasure of listening to a former Pittsburgh Steelers […]

Posted on by Stoney G deGeyter
when to use pdfs

When to Use PDFs Over Standard Web Pages

As SEOs, we’re used to typically working with and optimizing traditional web pages. But web pages are not necessarily the right format for all web-based content. While they work for […]

Posted on by Stoney G deGeyter
Pricing Digital Marketing Services

How to Price Services For a Digital Marketing Company

I answered a question about pricing digital marketing services on Clarity and thought some of you might benefit from the answer:  Pricing can be tricky for any industry, really, but especially […]

Posted on by Stoney G deGeyter
keywords for conversions

Keywords Are For Conversions, Not Clicks

One of the most difficult aspects of keyword research is understanding the searcher’s intent for any given keyword. The intent determines where the searcher is in the buying cycle. Are […]

Posted on by Stoney G deGeyter