Assessing the knowledge of an SEO you are considering hiring is complicated. There is a lot of gray area and few “right” answers. So how do you know if a […]
The biggest difference between a visitor to your home and having a guest is this: You anticipate a guest’s arrival. You may welcome each of them the same, but a […]
Pay-per-performance SEO sounds like a great idea, right? Why should anyone get paid before they can demonstrate results? But just like that blind date your grandma set you up on, […]
Have you ever thought about the difference between a guest and a visitor? They are very closely related in meaning, but each has a unique definition.
Every digital marketer places a value on their work. And the price point of every digital marketer you talk to is built upon that value. Web marketing proposals are built […]
If I asked you what the most important aspect of SEO is, what would you say? To get top search engine rankings? Search engine exposure certainly is valuable, but that’s […]
SEO can be a little discouraging. You’re always hearing that it’s a long haul and you won’t see immediate results. It can really test your patience. What you don’t hear […]
Consciously or not, every visitor to your site has questions that they need to have answered in order to pull the trigger on a purchase. If your content doesn’t answer […]
Web marketing tasks tend to fall into two categories: Things that can be completed. Those that go on indefinitely.
Have you ever had trouble finding something in the supermarket or hardware store, only to have an employee point you in the “right” direction and leave it at that? More […]
One of the most critically important functions of your website’s content is to provide visitors with whatever assurances they need to become a customer. The content you read on far […]