optimize-pdfs-in-adobe-acrobat

How to Optimize PDFs in Adobe Acrobat

If you’ve been following this series on optimizing PDFs, you found that most of the optimization steps are done before you create the PDF. This final step in optimizing PDFs […]

Posted on by Stoney G deGeyter
optimizing-product-pages

How to Optimize Ecommerce Product Pages

Searchers who land directly on your product pages are the holy grail of website visitors. Why? Because, in general, these searchers landed on your page because they entered your specific product into […]

Posted on by Stoney G deGeyter
create-conversion-process

5 Simple Steps to Achieve Better Conversions

Every website needs a process for moving visitors from the entrance page to the conversion point. A website should work like a choose-your-own-adventure novel. When a visitor lands on any […]

Posted on by Stoney G deGeyter
improve-website-speed

3 Quick Website Speed Improvements (See What I Did There?)

Ever since Google made site speed a ranking signal in their algorithm, having a slow-loading site hinders your ability to bring in traffic. Regardless of where a search is performed […]

Posted on by Stoney G deGeyter
optimize-pdf-images

How to Optimize Images in Your PDF Documents

Just like optimizing web pages, image optimization is an important part of making sure your site downloads quickly. With only two steps, PDF image optimization is pretty straight forward.

Posted on by Stoney G deGeyter
employee-engagement-2-0-review

Review: Employee Engagement 2.0 by Kevin Kruse

In Employee Engagement, Kevin Kruse lays out the reasons why you need to worry about having engaged employees and provides the how-to that will help you build more engaging–and more […]

Posted on by Stoney G deGeyter
Outsourcing PPC

Ask the Pit Crew: Can I Get Better PPC ROI with an Agency?

Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions or […]

Posted on by Stoney G deGeyter