Honestly, we feel businesses put too much stock in traffic metrics. The important part isn’t how many people come to your site, but how many actually buy what you’re selling. That being said, in order to have the chance to persuade them to purchase, you have to get them there in the first place, and we have a number of services that can help you do that.
Analytics – You can’t improve what you can’t measure. We can make sure your site is set up with Google Analytics and interpret the results to ensure your marketing efforts are bringing more targeted traffic to your website.
Organic SEO – To get traffic, you have to be found by internet searchers, and our professional SEO services help you do just that. We combine advanced, thorough research with targeted on- and off-page optimization techniques to accelerate your site’s performance with search engines.
Paid Search (PPC) – PPC is simply the easiest and quickest way to get targeted traffic to your website. With Pole Position Marketing handling your campaigns, you can be sure you will get the right people to your site with the best ROI possible.
Local SEO – If you serve a local clientele, focusing on local SEO can be a great way to drive them to your website… and to your brick-and-mortar location. Local optimization requires different strategies than traditional organic SEO. Our team ensures your site is properly listed in the local aggregators that help search engines pinpoint your location and local information to return proper results.
Social Media Marketing – While the main goal of social media is to raise brand awareness and increase engagement, it can also assist in boosting website traffic. We’ll apply proven social media techniques and creative strategies to bring more people to your site.
Remarketing – They say out of sight, out of mind. Remarketing makes sure you say front of mind by serving your ads up to prospects who have already engaged with your website, enticing them to return. We can build powerful, carefully managed remarketing ad campaigns that will bring them back in droves.
Link Building – No matter what you’ve heard, inbound links are still one of the most important search engine ranking signals. Not only that, but they bring more targeted eyeballs to your site. But you must be careful not to employ the spammy link techniques of yesterday that will get you penalized by search engines today. Pole Position Marketing will get you quality inbound links, the right way.