Any of our marketing services will help you increase leads in some way. However, the services below are specifically focused on business growth and will give you the most measurable progress.
Web Design and Development – To get leads, you need to have a website that will support all of your digital marketing efforts. Every step of our web design and development projects is done with web marketing in mind, so you can be sure that a site built by PPM will serve as the perfect foundation for a powerful web presence.
Search Engine Optimization (SEO) – Before someone can become a lead and eventually a customer, they have to find your site. With a strong SEO strategy, you’ll maximize your search engine visibility and visitor conversions, allowing you to speed past your competition in exposure and sales.
Pay-Per-Click Advertising (PPC) – The targeted traffic you get from PPC is ripe for conversion. PPC is one of the quickest ways to increase sales and leads, if you do it properly. We have the knowledge and experience to help you create effective ads that lead to fast results and optimum ROI.
Analytics – Tracking your website analytics does more than show you how much traffic your site is getting. It can show you which traffic converts, helping you improve your sales lead funnel. We can ensure that your analytics account is properly set up to track this information and provide actionable insights from that data.
Conversion Optimization – Website traffic is nothing but a vanity metric if that traffic doesn’t result in leads and customers. We apply proven conversion techniques and then continuously monitor the results of all website changes to make sure industry “best practices” are truly best for YOUR company.
Social Media Marketing – Social media helps raise brand awareness and engagement. When done properly, it can also drive targeted traffic to your site that is more apt to turn into leads. We will help you build a social media presence that does all of this effectively.
Local SEO – When you serve a local market, you’re looking for more than a name and email address. You are looking for real people knocking on your door. Our local SEO optimization will help you get both for real business growth, online and off.
Remarketing – We often treat new visitors as the Holy Grail of SEO. But the ones who are most likely to become sales leads are the ones who have already been to your site and are familiar with your brand. Our remarketing ad services will recapture those lost opportunities for you.