Digital marketing starts long before you put your website on the internet. It starts with your domain name. Actually, it should start even before that. If at all possible, it should start with your company’s name. Selecting a name that has a corresponding domain name available helps you to get your digital marketing off to the right start.
Beyond that, you want to make sure the domain name is easy to remember and spell. And then you want to make sure all of the URLs are also search engine friendly.
This checklist will guide you through all of this to help you obtain the best marketing advantage with your domain name and URLs.