There’s a time and a place for everything. The place for sweat pants to be worn is at home, not at the airport; the place for cigarette butts to be […]
If George Lucas taught us anything with his re-tinkering of the original Star Wars trilogy it’s that there is no such thing as “perfect.” When it comes to your website’s […]
People who believe that SEO is the devil’s work have a point. Such proclaimers can stand side by side with those who say lawyers are bad, non-christian music is demonic […]
Once a PPC account is set up and running, a good account manager is always looking for ways to improve results to better reach the account’s marketing goals. One such way is to test different types of ad messages to gain insights into what attracts your industry’s customers to your products/services so that you can better understand and communicate with them.
Warning: This is a very complicated and math heavy post. It is best read slowly in small doses to ensure you can fully digest it all. I will also point […]
The guide for what bidding options to use in your PPC campaigns is the same for any other option – your marketing goals. What are you trying to accomplish with this campaign? Once you figure that out, then knowing the options available and which goals that fit well will help you more intelligently reach those goals.
In my last post, we took a look at a good reason for an account manager to make separate campaigns in an AdWords account. If you have a similar product with different profit margins and total profit, then you want to control how much you’re spending on each. In this post, we’ll explore more of the reasons to separate campaigns.
Google, Yahoo and Bing have made setting up pay-per-click (PPC) campaigns fairly easy and painless. Within hours you can have your ads up and running, and delivering traffic to your […]
Most of the PPC accounts I look at do not take advantage of all of the different options that AdWords offers to organize your account for maximum success. Most of them simply organize their campaigns based upon keywords. They’ll separate keywords into separate campaigns just because they’re different keywords. Or, they’ll keep all different kinds of keywords for all different kinds of products with all different kinds of marketing goals in the same campaign. But, AdWords has given us the flexibility to have much more control over how we are spending our money so that every dollar can be maximized.