Search engine marketing is an intense game of strategy, analysis, and patience. But, it’s also a game with multiple, sometimes even conflicting, goals. Depending on who you talk to you, […]
Engaging in competitive research before and during your SEO, PPC, Social Media, and Link Building campaigns is smart business. As they say, “information is power.” But, too much information can […]
Chad Summerhill wrote a nice post recently about something you should be doing if you manage your own PPC account and something you should be showing your clients if you manage accounts for others – visual statistically significant ad test results by time period. Check out the “how-to” in that post.
We live in a digital age, but haven’t quite gotten to that mythical paperless society that we’ve been reading about for the past couple of decades. Those of us that […]
As much as the title is vastly overstated, these questions will at the very least help you ponder SEO in a way you hadn’t pondered before. At least that’s my […]
Wow, mobile is evolving fast. AT&T introduced location-based “ShopAlerts” in NY, SF, Chicago and LA. People can opt-in to receive offers and promotions via SMS or MMS when they physically enter a designated area defined by the advertiser (e.g. a mile from their store). This can help drive in-store traffic and reach mobile users in very specific markets. This is even more targeted than web-based and app-based advertising, but it is opt-in.
Below is the second set of questions from an interview I had given late last year. If you started this series with the introduction, you already know that the answers […]
All right, I’ll admit, the title is somewhat over dramatic. But, when you don’t have much to offer, hype it up anyway! Kinda like the movies! This post started from […]
Although in beta and only open to VIP advertisers that are invited, Twitter has finally released their ad platform called Promoted Tweets. The general format is that you can use tweets you’ve created or that have been retweeted by someone else as “ads” that are promoted in certain environments. The way the ads are served are analogous to both search and contextual advertising in AdWords, where you pick keywords that are searched on to have your tweet shown or it is matched to a stream of tweets given the contextual nature that you choose in your account. You pay on a cost per engagement which include clicks, favoriting, retweets and replies. There is also Promoted Account where you can essentially buy followers and Promoted Trends where you are shown on hashtags.