How important are exact match domains to the optimization success? An SEO job candidate should demonstrate sufficient knowledge regarding how search engines view exact match domains and how that impacts […]
Have you ever found yourself in a store, looking for something in particular, but you just can’t find it? Happens to me all the time. For the life of me, […]
Want the perfect headline that ensnares and enchants your audience? It’s not enough to be the perfect wordsmith. You’ve got to get scientific with it. Writing a compelling blog, article, […]
The Best Damn Web Marketing Checklist, Period! just turned 2 last fall, which can only mean one thing: Time for an update! Version 2.0 is hot off the presses for your […]
As you know, video plays a rather significant role in motivating customers to shop with certain brands. But are you using it as you should? Product demo videos are well […]
Anybody can make a product or service look good online…and savvy consumers know that. A slick website with pie in the sky promises isn’t going to convince them that they […]
We all know that the customer isn’t always right, but it’s your job to make them feel as if they are. If the customer is made aware that they are […]
The more organized and purposeful your content is, the more likely you are to keep visitors engaged with your site. And an engaged visitor is far more likely to stay […]
It helps to know what something looks like before trying to put it together, which is why doctors have anatomy textbooks, engineers have blueprints, and jigsaw puzzles have pictures on […]
As hard as it is to assess ANY job candidate’s knowledge, it’s even harder with SEO candidates because there’s so much gray area in the industry. This blog series presents questions you […]
Every website owner at some point realizes the importance of site speed. A speedy web page is not only preferred by your visitors but also by search engines. As you may […]
My last few articles for Search Engine Journal have focused on interview questions you should ask to ascertain an SEO candidate’s knowledge, experience, and strategies. This time, I’m listing questions […]
No matter what your political stance, I think we can all agree this has been a tumultuous year so far. Even so, this is a day to celebrate our independence. […]
As hard as it is to assess ANY job candidate’s knowledge, it’s even harder with SEO candidates because there’s so much gray area in the industry. This blog series presents questions you […]