Several years ago I wrote an article declaring that content is dead and community is king. What’s most interesting about the article is that it contains zero references to Facebook […]
You always hear good web analysts stressing that you can’t stop your journey of finding insights for business improvement at the “what.” For example, a “what” would be “conversion rate […]
There is a lot more to optimizing a page of content than just having an SEO research and throw in a bunch of keywords. The SEO “review” of content should […]
Ever wonder what a winning SEO team looks like? Go online and you can see a lot of SEOs writing, commenting, tweeting and communicating in the public spheres like peacocks […]
We’re taking a look at how the “average position” metric lies to you (or more accurately, is misunderstood by you). In part one, we studied the reasons behind this and […]
Not too long ago, I was wrapping up several hours of consulting when something amazing jumped out of my mouth. I almost immediately cringed when I said it because it’s […]
I wouldn’t call the “average position” metric pointless, but it’s definitely lying to you. Most people approach this metric with a natural misunderstanding. It’s natural to think “this is the average position that my organic listing or paid ad shows up at in a search for this keyword.” Sorry, but no. How could a tool just flat out lie to you? Well, the tool isn’t lying to you. It’s your understanding of what that metric is communicating that is lying to you. In a recent article titled “The big lie of AdWords average position,” light is shed upon this subject. But, this goes beyond AdWords to organic search and many other applications in life as well.
Since the Bible is the best selling book of all time, I figured I might be able to find some indispensable wisdom for the Internet age. Who knew the Bible […]