Problem: Client says that site traffic and sales have decreased since starting SEO campaign. You know that since taking over SEO you have eliminated hundreds of pages of duplicate content […]
Last week Yahoo posted a blog about how using the negative keywords helps increase relevance. Where they did provide a list of steps, I thought I’d take that a bit […]
There are two important questions that every business needs to be able to answer: What’s in it for me? and Why should I buy from you? The first questions, when […]
The QVC task is one that they’ve done before on The Apprentice, so this episode didn’t really offer up anything new. And since there were no real fireworks to speak […]
It is often said that it is important to write for your audience. But what does that really mean? How do you determine who your audience is? If you write […]
We’ve finally been able to work out (most of) the bugs from CodeMonitor. For our users out there I apologize profusely. I know the darn thing has been broken for […]
Audio feed[audio:https://www.polepositionmarketing.com/emp/blog-audio/seo-site-review3.mp3] When putting the framework for a solid optimization campaign, you have to spend some time evaluating various aspects of your site. This evaluation gives you an idea of […]
In the never ending effort to improve the success of the current campaigns, I recently spent some time going back through our AdWords history to see which ad creatives had […]
I’m planning to update my EMP book soon, and by soon I mean sometimes before the next decade (it’s only two years, people!) So with that in mind I thought […]
Thursday sported an episode of The Apprentice that was absolutely fantastic while at the same time pretty depressing. It was, in essence, classic reality show material. While that makes for […]
Copywriting Copywriting: What to include? What to leave out? Improve Your Blogging by Understanding Copywriting Web Copywriting Fundamentals Search Engine Optimisation Copywriting – the Top Ten Pitfalls and How to […]
SEO Part Two: Why Use Yahoo! Answers Part Three: How To Use Yahoo! Answers What is your robots.txt file telling your competitors about you? How to SEO Your Site in […]
Audio feed[audio:https://www.polepositionmarketing.com/emp/blog-audio/soe-site-review2.mp3] Whether you are putting together a proposal for a client or assessing your own needs, you need to be able to accurately predict how much time, energy and […]
Planning and organizing are often overlooked aspects of PPC accounts. A retailer knows their product inventory and wants to sell it online. Let’s say they sell sporting goods, everything from […]
There are times in life when you see many parallels to yourself in all the things around you. Maybe you’re going through a rough spot or made some decisions that […]