How to Measure Content Reach
No matter how creative the content, the nitty gritty is still in the numbers. At the end of the day – and, more importantly, in the thick of a content […]
Monthly Archives: July 2012
Feed the Penguin Good PR
A penguin and an experienced public relations pro have a lot in common. They know how to stay cool. They recognize when something smells fishy. And they both play an […]
Will Your Website Story Have a Happy Ending?
I love a good story – almost as much as our staff word nerd does. And even though I’m not a particularly sentimental guy, I also love a happy ending, especially […]
How to Optimize a Web Page in 7 Easy Steps
On-page optimization is the easiest, most learnable aspect of search engine optimization. But like all “easy” things, we sometimes forget that you can still do them wrong. Easy doesn’t always […]
Boost Inbound Leads with ‘Accelerate Your B.L.O.G.’ Seminar
Pole Position Marketing is on a quest! In partnership with the Canton/Stark Convention and Visitors’ Bureau and the Pro Football Hall of Fame, we want to help Northeast Ohio businesses and non-profits […]
Market Smart in Stormy Times: Market Content
While perusing LinkedIn Answers recently, I came across this discussion about whether or not content as a marketing strategy can weather tempestuous fiscal times. “Economies around the world are stalling and US jobs […]
Things People Shouldn’t Say About Your SEO
Everybody thinks their SEO is the best. Guess what? It’s not. Not yours, not mine, not anybody’s. I didn’t say your SEO strategies aren’t good, but there is always room […]
Things People Shouldn't Say About Your SEO
Everybody thinks their SEO is the best. Guess what? It’s not. Not yours, not mine, not anybody’s. I didn’t say your SEO strategies aren’t good, but there is always room […]
Things Your PPC Manager Shouldn’t Say
When it comes to online marketing, I see and hear about way too many companies that don’t take the paid traffic channel seriously enough. They either don’t do it (huge […]
The Message or the Messenger: What Makes SEO Successful?
Every time I hear the phrase “content is king,” I cringe. That phrase is probably the second most over-used cliche in the SEO industry – right behind “SEO is dead.” Yet, […]