Everything I Know About Messaging I Learned From My Kids
So it’s just another random weekday morning at the Graff household. . . Only today, my children have inexplicably decided to get up a half hour early. Trying to allow […]
Monthly Archives: January 2016
Good Web Marketing Requires Good Listening
The role of a web marketer often entails telling the client what they believe needs to be done in order for the site to succeed online. But before an SEO […]
Why Your Desktop Content Needs to be Mobile Friendly
With the growth of mobile marketing we get a lot of questions on what that means for content. For the most part, content served to both your mobile visitors and […]
Web Design IS Web Marketing
Many people don’t realize this but web marketing doesn’t begin when website development ends. Too frequently companies finish their web design and then think about marketing the site on the […]
How (Not) to Outsource Your Social Media Marketing
Let’s assume for a second that there is such a thing as a perfectly optimized website. There isn’t, but walk with me into the land of make believe. For the […]
Ask the Pit Crew: How Do I Get More Conversions on My Site?
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions or […]
Review: Meaningful by Bernadette Jiwa
How to write isn’t always about constructing words in the right way. It’s not always about empathizing with the customer’s needs, selling the benefits over the features or even providing […]
How and Why to Get Organized Before A Development or Marketing Project
When starting out on a new web development or marketing project, what are some of the most important things you need to get started? Is it the designs? The idea? […]
The Easiest Book You’ll Ever Write
Not everyone aspires to be an author, but in a world where every business is (or should be) a publisher, it makes sense to consider writing a book as a […]
Mobile First is not Mobile Only
I’ve written quite a bit about mobile design, development and optimization recently, advocating for a “mobile first” philosophy. But going “mobile first” doesn’t mean “mobile only.” The world is going […]
The Complete Guide to Mastering Your Heading Tags
Originally published December 4, 2012, updated January 15, 2016 Whether you are optimizing your website for search engines or your site visitors, heading tags are an important aspect of your […]
Review: Everybody Writes by Ann Handley
Typically, reading business-related books is an exercise in obligation. I do it because I want the knowledge, but I don’t typically enjoy the read. That can’t be said for my […]
The Often Neglected, But Most Important Part, of Your Web Marketing
Content seems to be the Paul McCartney of web marketing, while messaging seems to be an afterthought, like poor Ringo. In my latest SEMPost article, make a case that messaging […]
SEO Is Only A Sliver of the Web Marketing Pie
Success is never achieved by half-assing it. And web marketing is no different. Without putting too fine of a point on it, successful web marketing requires the whole ass. […]
Is Your Digital Marketing Failing Or Is it Just Your Website?
Not too long ago, a prospective client came to us because they wanted to get more leads and sales online.They were doing great offline, but their online conversions just weren’t happening, […]