Next month marks the second anniversary of the release of my book The Best Damn Web Marketing Checklist, Period! If it were a baby, I’d be dealing with the terrible two’s. […]
At the end of a long day I often wonder how people in much more important positions than I are able to accomplish so much. After all, we all have […]
Everybody knows the quote “keep your friends close and your enemies closer.” As any successful sports team knows, to get ahead of your competitors, you need to monitor them. While you should […]
How much do you pay to rent your business space? No, don’t tell me, just get that number in your head. If you don’t know it, take a guess. Did […]
Structured data is text-based organization of information in the code of your website that helps search engines clearly identify events, organizations, restaurants, products, and more. In other words, it makes […]
Optimization of content pages often starts with keyword research. However, compiling a list of keywords to optimize has little value if you ignore keyword relevancy. Optimizing the wrong keywords the […]
For years, I’ve been saying that title tags are one of the most important pieces of optimizable real estate for web marketers. In fact, I still believe that title tags […]
Remember that Extra gum commercial, the one that made everyone cry? (Don’t lie, I know you did.) Boy meets girl, falls in love, etc., etc.? Turns out, it wasn’t just a […]
The concept behind Joe Pulizzi’s latest book, Content, Inc., is using content to build an audience BEFORE you have anything to sell them. You can then learn about your audience, […]
A big focus on the SEO side of digital marketing is on getting top search engine rankings. And all too often in the race to achieve first page placement, marketers […]
I’m honored to once again be invited to moderate at Content Marketing World. Like last year, I was asked to answer several questions for Content Marketing Institute’s series of preview posts. […]
Every day business owners, marketing managers and employees make thousands upon thousands of decisions that will impact the business for which they work. For the most part, these decisions are […]
Just four words and the internet exploded: “Microsoft is buying LinkedIn.” Since then, everybody has been talking about the Linkedin acquisition. If you’re a marketer, you probably utilize LinkedIn to some […]
Digital marketing focuses a lot on research and implementation of specific strategies, all designed to get a specific result. But nothing is really more important than delighting your visitors. Yeah, […]
Is some of your content in PDF form on your site rather than a standard web page? That’s fine–there are some situations where using a PDF is preferable to a […]