Optimizing Your Online PR Strategy for Search & Social, Part 5: Broadcasting Your Message
Moving your PR online opens up a whole world of new adventures. Not only do all the old rules apply, but many new rules are created to ensure that your […]
Monthly Archives: June 2011
Optimizing Your Online PR Strategy for Search & Social, Part 4b: Crafting the Story p2
Crafting the Story, Part 2 In the last post, we started crafting our story by looking at some basic writing and optimization necessities. As we finish up this section, we’ll […]
Optimizing Your Online PR Strategy for Search & Social, Part 4a: Crafting the Story p1
When taking your public relations strategy online, there are some similarities to the “traditional” way of doing things, but there are also a lot of differences. Going online opens up […]
PPC News: Ad Formats Changing Faster Than the Weather in Ohio
Google has created a new tool to help you correlate search trends with any other data you might want to throw in. It takes a look at your trending pattern and shows matching patterns. You enter a data series and get back a list of queries whose data series follows a similar pattern. You must remember that correlation doesn’t necessarily equal causation, but can likely find some great insights here into search strategy.
Why You Need a Social Media Policy and Tips on Writing One
If you own a small business or are responsible for marketing one, you probably already recognize the beauty of social media. In leveling the playing field in terms of business […]
Optimizing Your Online PR Strategy for Search & Social, Part 3: Background Research
In the first two parts of this series, we looked first at how the online audience differs from the traditional off-line audience. There are several distinct characteristics one has to […]
Optimizing Your Online PR Strategy for Search & Social, Part 2: Goals of Online PR
I started this series looking at the differences between print readers and web readers. This is critical to understand before moving forward with your online public relations material. We cannot […]
Paid Search is Customer Service, Not Advertising
What I’m about to tell you will totally revolutionize your PPC campaigns and make you A LOT more money. It’s simple, but not well known and not widely practiced. Most of your competition isn’t doing it. This is why you should be. Really, I should not be telling you this. I should really keep it to myself. Maybe I’ll just write about organizing your campaigns or how you shouldn’t run search and content ads in the same campaign. Been there, done that. Shoot. Then again, it should be ok. Most of you will follow the principle anyway, so I should have nothing to worry about. 🙂
Optimizing Your Online PR Strategy for Search & Social, Part 1: Print Vs. Web
Several weeks ago I was asked to speak to the Cleveland, Ohio chapter of the Public Relations Society of America (PRSA). In all my years of traveling and speaking in […]
Good SEO Starts with Smart Purchasing Decisions
I don’t know about you, but sometimes I get completely overwhelmed with the sheer amount of time, energy and raw hours that go into properly marketing a website online. The […]