Here’s the latest news in the world of paid search (ppc) marketing so that you can stay ahead of your competition and make more money.
So far, we’ve looked at pattern analysis and failure analysis as ways in which you can use your internal site search data to improve your website (which you should be doing!). But, there’s more than just search queries to look at. There are also search sessions that you may be able to look into for more insights. A search session occurs when a searcher executes multiple queries in one session while trying to address a single information need. As they interact with your search results and content, it should tell you a lot about how your site is servicing them.
Sometimes getting conversions is like trying to capture mist in a jar or water with your fingers. No matter how hard you try, you just can’t seem to get a […]
Companies focus a great deal of attention on two things: ROI and the bottom line. Rightfully so. When you invest thousands of dollars and perhaps hundred of hours in a […]
If you’re a Facebook fan page admin and recently attempted to update your fans via the site’s messaging system, you may have seen this notification: On September 30, Facebook will […]
He doesn’t know a thing about conversions or usability. He thinks his way is the only way to do SEO. Recommendations for your meta keyword tags are considered “critical.” When […]
When more than 600 professionals in marketing, advertising and PR get together in the Rock and Roll Hall of Fame City, you know the event is going to be a […]
We’re currently talking about how to use internal site search data to improve your website performance. The first type of analysis we looked at was pattern analysis, finding what popular queries have in common or what’s odd about them to gain insights into the content your visitors want and need. Next, we’ll take a look at failure analysis to find where your site searches are going wrong so you can find what to fix first.
Social media has changed the way we work, think and communicate. It must also, therefore, change the way we write. Throughout history, communication has evolved. Common vocabulary has gone from […]
A recent discussion on Sphinn got me thinking about the value of keyword rankings in the overall scheme of measuring SEO performance. Do rankings matter? If so, should ranking reports […]