Design A Site That Works As Good As It Looks
This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and updating all […]
Monthly Archives: August 2017
Does SEO Still Matter For Your Business? Absolutely…Just Not How You Think
Despite the continuous evolution of the search engines and digital marketing, SEO is still vital to your web presence. If you’re putting something on the Internet, you presumably want people […]
Be Not Afraid! Ease Your SMB Into Inbound Marketing With These 5 Tips
This is an extension of tips I provided for the CIO article “13 ways to make your inbound marketing stand out.” The tip used there is below along with 4 other […]
9 (+1) Tips For Writing User-Friendly Content
This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and […]
Stop the Keyword Obsession! Optimize for Visitor Intent Instead
Since the beginning of time (excluding everything before the invention of the World Wide Web), SEOs have focused on keywords to get traction in the search engines. People search using […]
Harness the Macro Power of Micro-Influencers (Gifographic)
You already know how effective influencer marketing is. You know how it can help you reach a wider audience and win their trust. And you know how it can boost […]
20 Ways to NAVIGATE to Higher Conversions
This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and […]
3 Content Metrics You Need to Start Measuring NOW
As bloggers, there are so many tasks demanding our time — creating the content, promoting it, engaging with readers — that measuring never gets enough attention, at least not beyond […]
Equip Your Product Category Pages to Fulfill Their Critical Role [Infographic]
The ultimate goal of your ecommerce site is to get people through the almighty checkout page. But there are many steps before that, and neglecting them can help ensure that […]
What Keyword Research Can Teach You About Your Customers
Keyword research is traditionally done to determine what words and phrases people use to find what you offer. But it can provide so much value than that. It can help […]
6 A/B Testing Strategies to Get Enormous ROI From Your PPC Campaigns
Split testing your PPC ads may look complicated, but the potential payoff for your time and effort is enormous. Since most PPC ads are on-going investments, every small improvement can […]
SEO Job Knowledge Interview Question #22: Subdomains vs Subfolders
What is the difference between a subdomain and a subfolder? How do the search engines value these differently? SEO job candidates should be able to thoroughly explain the differences between […]
3 Tricks to Creating Content Experts Will Want to Promote
Content creation and content promotion are the two most important steps of your content marketing strategy. While many marketers treat these steps as two separate entities, there are in fact […]
How to Be a Playa…Digital Marketing Style
We’ve all seen the movie or the television show…or maybe the real life version. Some guy or gal who thinks they’re slick tries to juggle multiple boyfriends/girlfriends. One of them […]
Site Speed Dragging You Down? Here Are Some Quick Tips [Video]
American’s love speed. We love fast cars, fast commercials, and fast food. In fact, the faster you go, the more impressed we are.