How Pizza Hut Got Social Media Criticism Right
There’s something about Pizza Hut that takes me back to my childhood. Maybe it’s that smell when you walk in the door. I can almost hear Phil Collins “Take a […]
Monthly Archives: June 2015
“SEO” Be Damned, It’s Time Give Your URLs An Upgrade
Are you afraid to upgrade your URLs because of the potential loss in link value and search engine rankings? That’s understandable. Even when you use the proper 301 redirect, you […]
Book Review – Influence: The Psychology of Persuasion
Influence: The Psychology of Persuasion Robert B. Cialdini, PH.D. I often classify books into categories of how easy they are to read. I love books that can explain things in […]
The Devil in Website Design Is in the Details—But We Have a Checklist For That
They say the devil is in the details, and that could not be more true than it is with website design. Everything from the colors you use to things your users […]
Interaction Is the Key To Your Customer’s Hearts
I talk to a lot of business leaders that think of web marketing as something that just happens. They build a site, get top rankings and the sales start rolling […]
Are You Repeating Keywords Like a Broken Record?
Everyone (and by everyone I mean anyone reading this right now) most likely already understands the basic concepts of keyword optimization: Take your keywords and use them throughout the […]
Investment in Conversion Process Is Free Money Waiting to Be Taken!
There are a lot of metrics that matter to a business owner. Ultimately, profit is what most people look at, but how much it matters depends on where you want […]
Book Review: Badass: Making Users Awesome
I read a lot of books, but very few produce such significant (and multiple) “ah-ha” moments that I recommend (read: force) my entire team to read it. I’ll usually take […]
Does Your Website Design Make a Good First Impression?
Your website is one of the first impressions that someone will get of your business. This means that the design of your site—how it looks and feels, how visitors interact […]
6 Quora Tips to Drive More Traffic Overnight
Over the last 3 months, I’ve driven 3,375 visits from Quora. More importantly, these visits ended up in 144 forum submissions on our website. Quora is an extremely powerful question […]
I Know Why Your Blog is a Ghost Town. Do You?
So your posts aren’t getting read. You’re publishing regularly, you socialize your posts, and you even engage with influencers online. But for whatever reason, your blog traffic isn’t what you […]
Stop Putting All Your Eggs in The Google Rankings Basket!
OK, I’m on a bit of a rant on this latest SEMRush article. Sorry, but I’m just sick and tired of everyone putting all their eggs in the Google rankings […]
With Great Social Media Opportunity Comes Requires Great Responsbility
I love the line in Spider-Man (the Toby Maguire films, not the emo-travesty, suckfest of the recently updated versions), “With great power comes great responsibility.” It’s an absolutely true […]
6 Ways to Build Long-Term Relationships with Bloggers
For a small business, long-term success depends on your credibility. Specifically, it’s about who and what you surround yourself with. In the age of digital marketing and social media, […]
Does Your Website Navigation Make Visitors Feel Like Deer in Headlights?
Over the past few years, there has been a growing trend for websites to turn their navigation into a complete sitemap, presenting as many options to their visitors as humanly […]