What Do You Expect Your SEO Expert to Know?
It’s funny that we use terms like “expert” to describe an SEO. When looking for someone to help us get us top search engine rankings, we often look to see […]
Monthly Archives: October 2010
You WANT Rankings, But What Do You Really NEED?
SEO used to be all about getting top search engine rankings. While that is still a primary function of an SEO provider, that’s not all there is to it anymore. […]
13 Must-have Plugins for Your WordPress Blog
Editor’s Note: This is a guest post written by Michael Schwartz from Vertical Measures, an SEO Marketing Company in Phoenix, Arizona. One of the best parts about the Internet is […]
What Do You Want From Me?!! (Setting Proper Client Expectations)
A few months ago a long-time client of mine was launching a new site. They wanted us on board to manage the SEO efforts of the new site, so we […]
Image (Not Rankings) Matter in SEO
In business, sometimes image is all we have. Many companies survive on their image alone. Sure, they had to work hard to build that image, but it’s the image they […]
Why You Need To Invest More In Your SEO Campaign NOW.
I recently heard about a company that was working on having their site optimized and wanted to increase those efforts. Instead of doing so, they dropped the idea due to […]
Is Your Online Marketing the Camry or the BMW? Probably Neither.
Online marketing, like many other things in life, has several levels of, um… let’s call it “luxury”, for lack of a better word. You go from your basic model online […]
Using Your Competition to Establish Online Marketing Goals
Most business owners start with a pretty good idea of who they are competing against before they even set up shop. This is valuable information that can help you overcome […]
What Does Your Competition Know That You Don't?
Your competition should play an important role in your research before you move forward with any SEO, PPC, or online marketing campaign. In fact, it’s generally a good idea to […]
Discover Proven Money-Making Results for PPC Text Ads…Guaranteed
I’ve started powering through David Szetela and Joe Kerschbaum’s new PPC book called Pay-Per-Click Search Engine Marketing: An Hour a Day and I really like this PDF they made available online to their readers. Although it’s about classified ads, you can pull direct correlations to apply to your PPC text ads when advertising on search engines. Really, search engine results pages (SERPs) are just like classified ads except the page is digital instead of paper.