In my last post, I talked about training your text to “engage”, “inform”, “speak” (call to action), and “convert”. The first step is to make sure the content doesn’t overstay […]
Google’s Display Network has two types of targeting options. The first, automatic placements, we’ve talked about already. This is where you create keyword-themed ad groups and Google makes your ads eligible to appear on web pages whose content theme matches the theme of the keywords in your ad group. Now, we’ll talk about the second – managed placements.
We don’t often realize this, but we can train our website content to do tricks. Unfortunately, most website content just lays around all day. This is why you see high […]
I remember the first day back at my sophomore year of college. It was the weekend before classes began, and the new students were moving into the dorms. There were […]
Now that you’ve created your keyword-themed ad groups and masterfully rolled out your display ads for those ad groups, your ads are running and collecting impressions, clicks and conversions. The next step is to allow a fair amount of data to collect so that you can then analyze how different sites are performing for you.
One of the most important things business owners often fail to do is to make their website remarkable. It really doesn’t matter what industry you’re in or how many other […]
Finding keywords is easy. Finding the right keywords, organizing them into optimizable groups, and determining where and how they get optimized into the site is another story all together. Generally, […]
Now that you’ve chosen your keywords to create ad group themes, you want to have ads that will move targeted users from whatever they’re doing online to being aware and interested in your product or service. Remember, since the Display Network operates by completely different rules and the users are in a completely different state of mind, the ads should be different than Search Network ads.
Remember the movie Old School with Vince Vaughn and Will Farrell? Yeah, me neither. That’s because, while I’m sure the movie has some funny scenes, it just didn’t have the […]
If you have ever spent any amount of time doing keyword research you can walk away amazed (or even frustrated) about the sheer volume of ways people search for what […]
The only way to avoid hearing criticism is to be deaf or dead. The only way to avoid being criticized is to never have been alive. As history books have […]