Why PPC Doesn’t Work for You
Many PPC beginners or business owners/executives that try and run their own PPC accounts enter into it with a fatal flaw in their thinking. It has to do with expectations. […]
Monthly Archives: August 2012
Do You Make These 3 Online Marketing Mistakes?
Many thanks to Suzanne Arthur, owner of start-cleaning-business.com, for this helpful guest blog post. Getting into business is like buying a car. Making assumptions about how it runs can steer you […]
Build Trails for Customers that Don’t Dead End
You see it all the time: web marketing that fails to satisfy customer wants and needs in the buying process from first exposure to conversion. The problem is that it’s […]
Enterprise SEO for the Small-to-Medium Business
Every once in a while my company comes across a web marketing prospect looking for SEO, link building and social media services to get their uber-competitive keywords ranked #1 on […]
Make Sure Content Is Never an Afterthought
I’ve been working the field of web marketing for more than 14 years, and it never ceases to amaze me when I come across a website with poor content. Yet, […]
Clients vs. SEO: The Battle of Who’s Responsible For Success
I often tell people, “We don’t rank websites, that’s Google’s job.” It’s a tough thing to say when you’re trying to sell services that are, in part, designed to improve […]
SEO Doesn’t Fit Into a Box, But Does Need To Be Contained
SEO – at least good SEO – doesn’t fit nicely into a box. It can’t come prepackaged, predetermined or wrapped nicely with a cute little bow. SEO can barely be predicted! It […]
How to Find Core Keywords For Effective Online Marketing
There are many angles and avenues for researching keywords for your online marketing efforts. Some people focus on numbers such as search volume or keyword competition. Others might focus on […]