STOP CRYING: What This Is Us Can Teach You About Digital Marketing
I have a confession…I am completely and utterly wrecked by the most recent episode of This Is Us. I’ve been addicted to the show since the beginning, but after the January […]
Monthly Archives: January 2018
A Brand’s Guide to Influencer Marketing With Promo Codes
Influencer marketing is wonderful for driving brand awareness, but it’s even better when it drives sales, too. Many brands share exclusive promo codes with their influencers to pass on to […]
How To Create Quality Content When You Can’t Freeze Time
It’s no secret that quality content is critical to successful digital marketing. Everything — SEO, social media, even paid ads — depends on content to achieve their potential.
How to Prepare Your E-Commerce Site for 2018
E-commerce is an industry that has boomed in popularity in the last decade. With more and more consumers looking to fill their needs online rather than going to brick-and-mortar stores, […]
9 Ways to Build a Loyal & Recurring Customer Base
Whether you know it or not, you’re smack dab in the middle of a customer relations crisis. Every customer that quits, leaves, or otherwise stop buying your product or service is […]
Give Great Blog Posts A Second Life
All content at some point loses steam. Traffic dries up, and it simply outlives its useful life. But you don’t have to let your content age naturally. Put a little […]
4 Extremely Simple Things High-Converting Sites Do Differently
When you study high-converting websites across varying industries, it becomes clear that they do the little things right. They understand how important it is to identify key user behaviors and […]
20 Years, 20 Milestones: PPM Through The Years
This year marks Pole Position Marketing’s 20th anniversary. In digital marketing years, that’s like a millennium (give or take a few centuries). Over these past 20 years, I’ve seen a […]
Make Your Shopping Cart Frustration-Free with a Mini Cart
This post was originally published 4/13/2015. Due to its popularity, it was updated with new tips on 1/4/2018. There’s no doubt that having a good shopping cart/checkout system in place […]
2018 Website Design Is All About Contrast
If you want to see how quickly design moves, look back even just a few years ago at digital design trends that have already come and gone. Consumer needs and […]