Are You Socially Easy?
Building up an effective social presence takes a lot of work, but there is nothing wrong with being easy on social media! [Tweet This] In fact, it’s highly recommended, and there […]
Monthly Archives: December 2014
Web Marketing Isn’t IT. Stop Treating Like It Is!
One of the early misconceptions about SEO is that it’s a job for the IT department. Of course, back when SEO first came about, just about everything computer related was […]
Why You Should Create Optimized Landing Pages
We all know that search engines look at the quality of a page as part of determining its relevance for a particular search. While search engines might use different algorithms […]
How Helpful Are Your Help Pages?
Not every site needs an FAQ or an entire section dedicated to helping customers using their product or service. But it’s never a bad thing to provide as much helpful […]
Merry Christmas from Pole Position Marketing
As Christmas is finally here we can put aside all the hustle and bustle that leads up to it. The shopping, the baking, the planning and even the unwrapping of […]
Say No to HTML Tables and Yes to CSS
Are you still using HTML tables to format your content layout on your website? Yeah, me too, and I hate myself for it. Truth is, I’m just too lazy to […]
Does SEO Destroy Website User Experience?
Having been marketing web sites since 1998, I’ve seen a lot of cringe-worthy SEO. For years, many SEOs focused more on ranking than on anything else. After all, if a […]
How To Stay Out of a Google Penalty
The short answer: Stop doing stupid stuff! The longer answer is almost just as simple: Build quality content and get quality links. If you have crappy content and links, clean […]
3 Types of Content to Get Your Editorial Calendar Started
Writing a great blog post is about more than just having a great topic. There are many different types of content in which to frame your ideas. If you always stick to the […]
Do You Really Need to Be #1?
We’re all a competitive bunch. We love to win! We watch sports and root for our team, to do what? Win! When we play games, we want to be the […]
Do Visitor’s Know When You’re Open or Available?
It may sound like a ridiculous thing to have to say, but far too many businesses continue to neglect this “obvious” thing: Display your hours of operation on your contact […]
How to Not “Live. Die. Repeat.” Keyword Mistakes
Who says you can’t learn anything from the movies? If you pay attention, there are some great web marketing lessons to be learned. So what can the latest Tom Cruise flick […]
What’s Good for the Desktop… Isn’t Always Good for Mobile!
I get it, pop-ups are annoying. But they do serve a purpose, and they also work. Web site’s are always struggling to find ways to get more conversions without alienating […]
Create an Appealing and Visually Connected Tagline
Great taglines are short, memorable, and visually connected to your logo. Think about it, when you hear “just do it”, do you think of the Nike swoosh? Or when you […]
Do You Have What It Takes to Write Epic Content?
Are you blogging on a regular basis? Keeping an editorial calendar? Great! But is your content epic? Consistency in blogging is important, but remember, quality trumps quantity every time. Even if you […]